Listen to recordings from our latest industry webinars on hot topics and products.
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Understanding the Benefits of Geo-Fencing – When it comes to marketing, there are a host of strategies available to leverage to drive qualified leads and boost sales for your business. Gathering location data is one of them.
Deep Dive into DSPs : Part 1 – Bot Traffic, Fake News, and Protecting Your Brand – Using the right DSP, marketers can more easily manage ad buying in a wide variety of real-time bidding networks.
Deep Dive into DSPs : Part 3 – The Importance of Transparency: Tracking, Reporting, and Capabilities – Learn what are the benefits of a demand-side platform, what to look for in reporting from a DSP, and more.
Deep Dive into Over-The-Top Television – With Over-The-Top TV (OTT) Advertising a company can reach cord-cutting TV viewers that are not available with traditional TV commercials and those streaming content via personal devices.
Deep Dive into DSPs : Part 2 – Demand-Side Platforms (DSPs) and Programmatic Technology – Demand-Side Platforms enable marketers to effectively purchase the best video, search and mobile ads for given marketing campaigns.