Shelby Carlson is the Co-Founder and COO at AdCellerant. Shelby is a serial entrepreneur and a seasoned sales leader. In her previous role at Digital First Media, Shelby was the Director of Social and Mobile, and was responsible for rolling out over 200 mobile applications and another 200+ social media profile pages across the enterprise. She implemented the strategy and provided the training that drove the mobile and social audience growth and revenue tied to the 75 daily & Sunday local newspapers. Shelby has over 8 years of professional experience in Sales and Digital Media and 5 years of experience as a small business owner. She has started, funded, managed and eventually sold two former companies. She is an operator of the day-to-day functions of a business, a product innovator and a key revenue driver.