According to eMarketer, US programmatic marketing will exceed $20B in 2016, double 2014 levels. Programmatic spending accounts for 55% of the display ad market and has trajectory to surpass TV spend by 2018. However, programmatic has generally been lead by big, national brands. But it's small and mid-sized businesses (SMBs) that stand to gain the most from adding programmatic advertising to their marketing plans. What small companies can learn … [Read more...] about Why should our advertisers work with us?