YouTube is the second largest search engine on the planet and the largest aggregator of video content in the world. YouTube advertising is becoming just as ubiquitous and a critical part of any video campaign. YouTube’s integration with Reports.Marketing allows the marketer to get all of the key performance metrics in their dashboard while marrying that with the rest of their video strategy. Video/Pre-Roll campaigns often have to run across 3-4 different platforms to get maximum reach. This integration allows the reporting to be compared and optimized simply, at scale, and in the best interest of the client.

Data Points Integrated in Dashboard

Video Views Impressions
Clicks CTR Conversions
Played 25% Played 50% Played 75%
Played 100% Duration Geography
Browser Time and Day

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