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Google / Google Analytics

Google / Google Analytics

Google Analytics is a free website analytics tool that can be used by anyone with a website to measure site analytics. The Google Analytics integration in Reports.Marketing makes it easy to see how campaigns are performing according to Google Analytics. By incorporating Google Analytics campaigns can be measured from an ad server perspective as well as from the actual website analytics

Data Points Integrated in Dashboard

Acquisition Source Medium
Sessions New Users Bounce Rate
Pages/session Avg Session Duration Age
Gender Affinity Category Geography
Goal Ecommerce

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