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Google / DoubleClick for Publishers

Google / DoubleClick for Publishers

DoubleClick for Publishers, aka “DFP,” is a ad server designed for publishers that allows a publisher to schedule, deliver, and execute advertising campaigns on owned and operated websites, mobile apps, and more. The DFP integrations allows users to bring all of the campaigns from DFP into Reports.Marketing and incorporate that reporting into the specific campaign dashboard.

Data Points Integrated in Dashboard

Impressions Clicks Creatives
Geography Device Time of Day
Conversions

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