Bing Ads is the second most commonly used search engine marketing platform. The Bing Ads integration allows marketers to marry reporting for Google Ads and Bing Ads into a single reporting interface. This makes it easier to scale reporting, provide deeper analytics, and retain valuable campaign relationships.

Data Points Integrated in Dashboard

Impressions Clicks CPC
Ads Keywords Average Position
Impression Share Device Conversions
Geography Browsers Time of Day
Query Performance Shopping Performance

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