These in-depth guides, white papers and infographics dive into products and strategies to increase your digital knowledge.
Click on a topic below to get the guide.
- Guide – 7 Questions to Ask a Digital Marketing Partner – These 7 questions will help you choose the right partner that fits your business.
- Guide – 2019 Holiday Planning – Leverage these trends based on previous years’ holiday activity to get ahead of the curve this holiday season.
- Guide – Why Creative Matters for Your Display Ads – There is a lot of pressure for companies to focus purely on data-driven strategies. But those that fail to consider how design influences consumer impressions run the risk of losing customers even before they’ve set foot through the (often digital) door.
White Paper – OTT: The Problems and Solutions for Local Advertisers – The appeal of leveraging programmatic bidding, targeting, and attribution capabilities to an advertising format (linear TV) that traditionally has limited or no access to those benefits cannot be understated. As more eyeballs are turning to streaming OTT to consume their favorite content, the advertising dollars are following.