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December 2019

Deep Dive into DSPs : Part 2 – Demand-Side Platforms (DSPs) and Programmatic Technology

December 19, 2019 @ 1:00 pm - 2:00 pm

Using real-time bidding, marketers can easily specify their target market, as well as their advertising budgets, at which point they compete with other advertisers for exposure in that market. Demand-Side Platforms (DSPs) enable marketers to effectively purchase the best video, search and mobile ads for given marketing campaigns. Using the right DSP, marketers can more easily manage ad buying in a wide variety of real-time bidding networks. In part 2 of this in-depth webinar you will learn: What to look…

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January 2020

AABP Winter Workshop

January 9 - January 12

AdCellerant will be hosting two sessions at this year's workshop.

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Deep Dive into DSPs : Part 3 – The Importance of Transparency: Tracking, Reporting and Capabilities

January 9 @ 1:00 pm - 2:00 pm

Using real-time bidding, marketers can easily specify their target market, as well as their advertising budgets, at which point they compete with other advertisers for exposure in that market. Demand-Side Platforms (DSPs) enable marketers to effectively purchase the best video, search and mobile ads for given marketing campaigns. Using the right DSP, marketers can more easily manage ad buying in a wide variety of real-time bidding networks. In part 3 of this in-depth webinar you will learn: What Are the…

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Media Ad Sales Summit

January 22 - January 24

AdCellerant is a proud sponsor and speaker at the 2020 Media Ad Sales Summit. This Summit shines a light on the often under-served area of advertising sales! We will be bringing together industry leaders, experts, and those who touch sales on a daily basis – to not only discuss the ins and outs of optimizing media ad sales but to move the needle in advancing how we buy and sell media.

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February 2020

CRMA Winter Publishers Retreat

February 6 - February 8

AdCellerant is a proud speaker and sponsor at this year's event.

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Webinar: Strategies for Leveraging Your Lists, Increasing O&O Revenue, and Beating the Competition

February 13 @ 12:00 pm - 1:00 pm

Join us for an in-depth webinar that dives into how data can help you sell more of your O&O product. In this webinar you will learn about: Web conversions - Page views, actions, and revenue data, what to track, how, and when. Device ID attribution - Foot traffic, print/cable subscriber, and CRM match-backs. Google Analytics and reporting dashboard. Leveraging subscriber/mailing list databases. Customer match campaigns on Google and Facebook using email. And more!

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MEGA Conference

February 17 - February 19

Join more than 700 media executives at the 2020 Key Executives Mega-Conference as we explore new approaches and new solutions to the issues facing the newspaper industry.

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NASBA

February 24 - February 25

AdCellerant is a proud sponsor and speaker. This annual event features a robust program where broadcasters hear from prominent federal policymakers and industry leaders, and where broadcasters meet with their legislators to discuss current issues affecting the industry. The conference is also a great opportunity to network with fellow broadcasters from across the country.

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March 2020

Borrell 2020 Conference

March 9 - March 10

Join hundreds of industry leaders at the largest gathering of local digital media executives.

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WEBINAR: Digital Strategies to Stay Relevant and Stay in Front of Your Audience

March 19 @ 12:00 pm - 1:00 pm

With both political season and ever-changing news of the Coronavirus pandemic, internet usage is at an all-time high. Advertising inventory across ad exchanges has surged and this provides an opportunity for businesses to stay in front of their consumers at a critical time. We understand there may be some advertisers concerned about the current climate, but we also know from historical trends that when this passes - and it will - consumers will come back in a BIG way. Below…

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