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December 2019

Deep Dive into DSPs : Part 2 – Demand-Side Platforms (DSPs) and Programmatic Technology

December 19 @ 1:00 pm - 2:00 pm

Using real-time bidding, marketers can easily specify their target market, as well as their advertising budgets, at which point they compete with other advertisers for exposure in that market. Demand-Side Platforms (DSPs) enable marketers to effectively purchase the best video, search and mobile ads for given marketing campaigns. Using the right DSP, marketers can more easily manage ad buying in a wide variety of real-time bidding networks. In part 2 of this in-depth webinar you will learn: What to look…

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January 2020

Deep Dive into DSPs : Part 3 – The Importance of Transparency: Tracking, Reporting and Capabilities

January 9, 2020 @ 1:00 pm - 2:00 pm

Using real-time bidding, marketers can easily specify their target market, as well as their advertising budgets, at which point they compete with other advertisers for exposure in that market. Demand-Side Platforms (DSPs) enable marketers to effectively purchase the best video, search and mobile ads for given marketing campaigns. Using the right DSP, marketers can more easily manage ad buying in a wide variety of real-time bidding networks. In part 3 of this in-depth webinar you will learn: What Are the…

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