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Deep Dive into DSPs : Part 3 – The Importance of Transparency: Tracking, Reporting and Capabilities
January 9 @ 1:00 pm MST - 2:00 pm MST
Using real-time bidding, marketers can easily specify their target market, as well as their advertising budgets, at which point they compete with other advertisers for exposure in that market.
Demand-Side Platforms (DSPs) enable marketers to effectively purchase the best video, search and mobile ads for given marketing campaigns. Using the right DSP, marketers can more easily manage ad buying in a wide variety of real-time bidding networks.
In part 3 of this in-depth webinar you will learn:
- What Are the Benefits of a Demand Side Platform?
- What to look for in reporting from a DSP.
- How, what, and what to track.
- And more!