Deep Dive into DSPs : Part 2 – Demand-Side Platforms (DSPs) and Programmatic Technology
December 19 @ 1:00 pm - 2:00 pm
Using real-time bidding, marketers can easily specify their target market, as well as their advertising budgets, at which point they compete with other advertisers for exposure in that market.
Demand-Side Platforms (DSPs) enable marketers to effectively purchase the best video, search and mobile ads for given marketing campaigns. Using the right DSP, marketers can more easily manage ad buying in a wide variety of real-time bidding networks.
In part 2 of this in-depth webinar you will learn:
- What to look for when choosing a DSP or Demand Side Partner
- What is the importance of tag certification?
- The pros and cons of so-called “Walled Gardens” i.e. Google, Facebook, and Amazon
- Who are the preferred DSPs in the marketplace?
- And more!