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Deep Dive into DSPs : Part 1 – Bot Traffic, Fake News, and Protecting Your Brand
December 5, 2019 @ 1:00 pm - 2:00 pm
Using real-time bidding, marketers can easily specify their target market, as well as their advertising budgets, at which point they compete with other advertisers for exposure in that market.
Demand-Side Platforms (DSPs) enable marketers to effectively purchase the best video, search and mobile ads for given marketing campaigns. Using the right DSP, marketers can more easily manage ad buying in a wide variety of real-time bidding networks.
In part 1 of this in-depth webinar you will learn:
- What is bot/fraudulent traffic and how does it correlate to Programmatic Advertising?
- What is the impact of bad traffic and fake news on your business?
- How do you position your brand knowing these things?
- And more!