Stop and think about how you browse the internet. Really take a moment and think about the last time you shopped for that pair of shoes, watched a funny video or read an interesting article online. Now think about the ads that came across your device’s screen while you were browsing the internet. Were they animated or did they stand still? Did any catch your attention in a certain way? Did any ads negatively affect your experience? These are … [Read more...] about Think Static: The Benefits of Using Static Ads over HTML5
Our new product, Device ID (DID) Targeting, allows you to target your consumers who visited specific locations (polygons on a map) during specific date ranges. This is similar to our current “Lookback” product, but with a number of performance and flexibility gains, including a more robust data validation algorithm and a larger pool of audience insight data. The way it works is simple: pick your locations and your timeframe (i.e. everyone who … [Read more...] about From the AdOps Nerd Desk: Developing the Best Targeting Strategy with our new Device ID Targeting
When it comes to MicroProximity, aka Geo Fencing, reach tends be the biggest issue. It is extremely, if not impossible, to predict how many people are going to be in a location in the future. So, creating an accurate forecast is difficult. However, there are great ways to combat this. First, we’d recommend thinking about who the client is trying to target. A campaign came through for a car dealer. They wanted to target their own dealership. … [Read more...] about From the AdOps Nerd Desk: Solving Reach Problems Through Strategic Geographic Expansion: Getting the Most Out of Your MicroProximity
Solving Reach Problems through Strategic Geographic Expansion: Application of Tobler’s Law to Programmatic Optimization Strategies Accurate impression forecasts have long been the unicorn of the programmatic universe. Even the most sophisticated forecasting tools yield avails that need to be passed through additional buffers to provide realistic expectations on a proposal. This is especially true when the geographic target is smaller than a … [Read more...] about From the AdOps Nerd Desk:
DENVER, Colorado (October 7, 2016) - AdCellerant, LLC today announced they have been nominated for Street Fight’s Local Visionary Award in the Best New Product category. The nomination places them among the 3 top innovative companies out of over 175 nominations. The youngest company nominated in their category, at just under 3 years old and with 25 employees, AdCellerant is creating and innovating with incredible speed. The product has a … [Read more...] about AdCellerant Named a Finalist in Street Fight’s Local Visionary Awards 2016
According to eMarketer, US programmatic marketing will exceed $20B in 2016, double 2014 levels. Programmatic spending accounts for 55% of the display ad market and has trajectory to surpass TV spend by 2018. However, programmatic has generally been lead by big, national brands. But it's small and mid-sized businesses (SMBs) that stand to gain the most from adding programmatic advertising to their marketing plans. What small companies can learn … [Read more...] about Why should our advertisers work with us?