As the media landscape becomes more diversified and people are cutting the cord, over-the-top (OTT) services are on the rise. Currently 64% of households own a Connected TV (CTV) device and 22 million adults have canceled their cable and satellite TV. What does this mean for traditional broadcast advertisers? They now have another avenue to target potential consumers through OTT. First, let’s dive into what OTT is. Over-the-top or OTT … [Read more...] about Why Combine Traditional Broadcast Advertising with OTT Services?
Search Engine Marketing
DENVER, Colorado (October 7, 2016) - AdCellerant, LLC today announced they have been nominated for Street Fight’s Local Visionary Award in the Best New Product category. The nomination places them among the 3 top innovative companies out of over 175 nominations. The youngest company nominated in their category, at just under 3 years old and with 25 employees, AdCellerant is creating and innovating with incredible speed. The product has a … [Read more...] about AdCellerant Named a Finalist in Street Fight’s Local Visionary Awards 2016
AdCellerant is proud to announce that we have earned the new Google Premier Partner badge! The Premier Partner badge distinguishes top agencies with a strong track record managing large volumes of Adwords accounts across multiple industries while focusing on client growth. How does Google select a Premier Partner? Google looks at a number of factors such as campaign implementation in accordance with Google best practices, client growth in each … [Read more...] about AdCellerant Awarded Google Premier Partner Badge
“What are you doing to create targeted demand in the marketplace?” is a question I ask a lot of my clients. I think it is an important question to ask as a digital sales rep, and as a business owner because it can make you rethink your strategy. Last year, I had a meeting with a disgruntled prospective client, who specialized in dental implants. For anyone not familiar, dental implants are permanent replacement teeth. It is a very competitive … [Read more...] about Creating Targeted Demand in the Marketplace