What’s happening to the routine of watching TV? Maybe it’s my age finally showing but it seems like “back in the day” watching TV required a routine. There were 30-40 channels if you had “cable” or 4 channels that were accompanied by a piece of modern art called “rabbit ears.” You had to be in a specific place, at a specific time, in front of a large rectangular electronic device to catch your favorite program. TV content was the only thing I … [Read more...] about The NEW Matrix: Connected TV
Back To The Past If you were an advertiser, you would work with an agency, set a budget, and buy print space with an insertion order, sometimes placing advertisements based on intuition or “gut feeling.” For advertisers, this type of distribution model meant that the ad went out at exactly the same time (7am on Monday mornings) to anyone who picked up the newspaper. The effectiveness of ad spend ROI was difficult to track and knowing who … [Read more...] about What is programmatic?
DENVER, Colorado (October 7, 2016) - AdCellerant, LLC today announced they have been nominated for Street Fight’s Local Visionary Award in the Best New Product category. The nomination places them among the 3 top innovative companies out of over 175 nominations. The youngest company nominated in their category, at just under 3 years old and with 25 employees, AdCellerant is creating and innovating with incredible speed. The product has a … [Read more...] about AdCellerant Named a Finalist in Street Fight’s Local Visionary Awards 2016
According to eMarketer, US programmatic marketing will exceed $20B in 2016, double 2014 levels. Programmatic spending accounts for 55% of the display ad market and has trajectory to surpass TV spend by 2018. However, programmatic has generally been lead by big, national brands. But it's small and mid-sized businesses (SMBs) that stand to gain the most from adding programmatic advertising to their marketing plans. What small companies can learn … [Read more...] about Why should our advertisers work with us?
Mobile in-app advertising has seen some major changes over the last 12 months. Data providers have developed more robust device graphs and browsing habits have continued their volume shift to mobile. We have partnered with our display DSP to provide scalable Behavioral Targeting using 3rd-party Device ID-based segments. There are number of ways Device ID-based segments get created - from mobile audience segments that reach audiences who’ve … [Read more...] about An Update on AdCellerant’s Mobile In-App Targeting Capabilities
DENVER - Last week, AdCellerant founder and CEO Brock Berry spoke at the 130th Annual Meeting of the Inland Press Association. During his presentation, titled Making Programmatic Un-Problematic, Mr. Berry educated his audience on local programmatic strategies, showing them programmatic has potential to significantly increase revenue, even at a local level. Today we’ll go over the strategies Mr. Berry outlined in his presentation and share … [Read more...] about Debrief: AdCellerant CEO Brock Berry at Inland Press 130
A very simple truth has eluded almost all agencies running programmatic advertising: Your programmatic execution should align with the advertiser’s goals. Sounds simple, right? Unfortunately, that simple concept has been under-utilized when allocating budgets and selecting audiences in digital advertising. In turn, this drives most of the account churn agencies dislike. However, by taking a simple approach to strategically allocating your … [Read more...] about Executing Goal-Based Programmatic Campaigns