Digital sales can seem like an overwhelming labyrinth of terms, acronyms, statistics and misguided competitive battles. There are a few things that I recommend keeping in mind going into an initial meeting as a rep or a newcomer to this lucrative game. Do your homework: 100% look at their site. Know the local competitors, what they pride themselves on, their other locations (if they have multiple), the main personnel within their … [Read more...] about 5 Tips and Tricks for an In-Person Discovery Sales Call
The Christmas trees have been taken down, the decorations put away, and the new year has been rung in. We now shift focus from Christmas and other holiday gift buying to holidays that await us at the beginning of 2019. From football to hearts to shamrocks to college hoops, January through March brings on holidays that are full of fun times with friends and family. Super Bowl Advertising for SMBs When we think of Super Bowl advertising, we … [Read more...] about 2019 Holiday Advertising Ideas: Football, Hearts, Shamrocks, & Madness
It was not that long ago that Black Friday shopping meant setting your alarm clock to go off long before the sun rose so that you could be one of the first consumers in line to take advantage of the incredible bargains. With the increase in e-commerce, Black Friday shopping is no longer a one-day event. The additions of Small Business Saturday and Cyber Monday has turned Black Friday into a long weekend of sales with an increasing trend of … [Read more...] about Small Businesses Can Take on Box Stores During Black Friday Weekend
As the weather starts to cool and the air becomes crisp, we slowly start to turn our focus from summer fun activities, to my favorite season, autumn. Growing up in a small country town in Michigan, the fall always signified the start of school, harvest season, flannel shirts (before it was cool), and my favorite, going to a nearby apple orchard for apple picking, cider, and doughnuts. Once I started my career, fall took on a different meaning. My … [Read more...] about Seasonal Opportunities and Ideas
As the media landscape becomes more diversified and people are cutting the cord, over-the-top (OTT) services are on the rise. Currently 64% of households own a Connected TV (CTV) device and 22 million adults have canceled their cable and satellite TV. What does this mean for traditional broadcast advertisers? They now have another avenue to target potential consumers through OTT. First, let’s dive into what OTT is. Over-the-top or OTT … [Read more...] about Why Combine Traditional Broadcast Advertising with OTT Services?
Summer goes by fast! In the blink of an eye, it will be time for Back to School. While it’s still warm out, make sure your advertisers are taking advantage of key holidays like July 4th to connect with both their local market and those who are traveling to their city or state. The average cost of a barbecue alone means that many Americans are spending more than $50 just to grill out with friends and family members in the backyard. In 2017, … [Read more...] about Take Advantage of the Red, White and Blue
During the summer months, many advertisers choose to "go dark" instead of advancing their usual ad campaigns. People are out of town on vacation, or on the go with their family, enjoying the outdoors. But don't let that be an excuse to lose top-of-mind awareness with your local market or miss out on incoming tourists. With the power of mobile advertising, you have the ability to reach customers no matter where they are, providing them with vital … [Read more...] about This Summer, Don’t Let Your Advertising Go To The Darkside
Back To The Past If you were an advertiser, you would work with an agency, set a budget, and buy print space with an insertion order, sometimes placing advertisements based on intuition or “gut feeling.” For advertisers, this type of distribution model meant that the ad went out at exactly the same time (7am on Monday mornings) to anyone who picked up the newspaper. The effectiveness of ad spend ROI was difficult to track and knowing who … [Read more...] about What is programmatic?
There are a number of ways to get funding to start a business. For #DenStartUpWeek, the focus was on Bootstrapped StartUps. With limited cash, resources, time, and energy, start ups must be resourceful with regard to pretty much everything. This is what I call the “Bootstrap Diet.” Last week, local entrepreneurs came together at the Turing School of Software and Design to give Bootstrap Diet tips to entrepreneurs, small businesses, and anyone … [Read more...] about The “Bootstrap Diet”
Stop and think about how you browse the internet. Really take a moment and think about the last time you shopped for that pair of shoes, watched a funny video or read an interesting article online. Now think about the ads that came across your device’s screen while you were browsing the internet. Were they animated or did they stand still? Did any catch your attention in a certain way? Did any ads negatively affect your experience? These are … [Read more...] about Think Static: The Benefits of Using Static Ads over HTML5