Marketing efforts have evolved from traditional marketing methods such as print media and TV ads to becoming substantially or even entirely digital. Digital marketing comes with numerous advantages and challenges for marketers. For a business to succeed, it has to learn to embrace the advantages and overcome the challenges of digital marketing. Among the merits of digital marketing include increased customer engagement, the establishment of … [Read more...] about White Label DSP: The Busy Executive’s Guide To Digital Marketing Automation
XaaS or Anything-as-a-Service/Everything-as-a-Service refers to a range of solutions available online via cloud computing. This method is much more efficient than traditional practices such as providing resources locally or onsite because this technology has the ability to streamline processes on-demand. Cloud Computing – Cloud computing refers to a user's unrestricted access to computer system resources, for the purpose of storing, managing, … [Read more...] about Adopting XaaS In Digital Marketing
When you think of audio advertising, you probably think of traditional radio advertising slots. While radio may have moved into the digital age with apps like Spotify and websites like SoundCloud, the ads format remain mostly the same. The big difference is how these ad slots are located and paid for, which is where we enter the country of programmatic advertising. What is Programmatic Advertising? Not so long ago, all advertising had to be … [Read more...] about Why You Should Turbocharge Your Ad Campaigns with Programmatic Audio Advertising
Don’t leave home without it! Your cell phone, that is. Most make sure this essential item is with them at all times. If someone has forgotten or lost theirs, it is not unusual to see a post on social media saying they don’t have their phone and alternate instruction on how to contact them. Very few people go without a cell phone. Did you know that for the 99% of people that don’t leave home without it, Geo-Fencing can be the advertising tool to … [Read more...] about How can Geo-Fencing Increase Sales?
Memorial Day is around the corner, summer trips are being planned, and it is almost time to plant your garden and dive in to refreshing your landscape. The months leading up to summer open up many opportunities for businesses in industries related to home & garden, HVAC, travel, real estate, home improvement, and children’s activities and entertainment. With Memorial Day being the unofficial kickoff of summer and a huge sale weekend, how do … [Read more...] about Using Email for Last Minute Sales Push
If you are familiar with marketing trends, chances are you’ve heard of native advertising. A new form of advertising that mixes content targeting with traditional ads. It’s important to know what native advertising is and if it’s going to work for your business and target audience. What Is Native Advertising? When you think of online ads, what is the first thing to come to your mind? Most likely banner ads. While most people on a site notice … [Read more...] about Native Advertising Gets the Job Done
The television industry has changed over the years, and continues to evolve. Decades ago, TV watched over the internet was regarded an impossibility. However, currently millions of people have abandoned traditional TV for internet-bound TV. The advent of the connected TV has affected the TV industry and other industries alike. Connected TV is the latest buzzword in the marketing world. Unfortunately, many people do not know what it is and how it … [Read more...] about How to Infuse Connected TV and OTT into your Digital Marketing Strategy
When it comes to marketing, there are a host of strategies you can leverage to drive more qualified leads and boost sales for your clients. Gathering location data is one of them. Every mobile phone and tablet has its own unique device ID to distinguish it from other devices in the world. This gives marketers the ability to monitor the location information for a mobile device and target customers or their devices based on where they’ve been, … [Read more...] about Device ID Targeting: What it is and why do you need it in your marketing strategy?
In the past three years, I have come to realize what enables me to be successful in the eternal quest to raise revenue. A kick-ass attitude is the #1 component to leaving the office with a sense of accomplishment and empowerment within the workplace. It may seem like a fairly played out cliché of hearing the “Work Hard, Play Hard” company environment, but it is a monumental motivator in my opinion. Looking at team morale from the standpoint of … [Read more...] about The Importance of Yo-yos and Tricycles in the Workplace
With Facebook, Google, Apple and Amazon in the news for surreptitiously using and selling their user’s data, we as digital marketers and consumers, may have become wary and concerned about how the data is being used. The 1st party data that is owned and harvested by local advertisers can be used to power their own direct marketing campaigns to customers they already know. I am going to discuss some digital marketing tactics that can be achieved … [Read more...] about How Advertisers Can Leverage 1st Party Data and Digital Marketing Services to Grow their Clientele.