Digital marketing geofencing is when you limit who is shown your ad based on their physical location. This is incredibly useful for local businesses looking to attract only customers who are within their service range. The geofence uses IP address locations to identify internet users who are personally close enough to be local customers of your business. But geofencing isn't just helpful for targeting local online marketing. It can also help you … [Read more...] about How to Time Your Digital Ads Around Your Television and Newspaper Ads
Consumer incentives offer benefits to buyers and are one of the leading methods that businesses use to boost sales. Some types of incentives are points-based reward systems, frequent-shopper discounts, rebates, or percentage-off deals. Businesses can use one reward system or combine incentives. Combining incentives offer a few advantages and disadvantages. Advantages of offering Different Incentives to Different Media Consumers Enticing … [Read more...] about Should You Offer Different Incentives to Different Media Consumers? How Different?
When you're running newspaper ads, there is often a question of which design to use and which of your various ad-design options will render the best results. Should you feature a smiling child or an elderly couple? Would red or blue work better? Would a slight change in your title or your call to action get better results? In the past, you could try alternating methods and counting up leads, but there's a better way. When you want to A/B test … [Read more...] about 3 Ways to Use Your Website to A/B Test Your Newspaper Ads
Ever give a presentation—one you stayed up half the night to get right, one with persuasive data, compelling visuals, the works? Ever had diametrically opposite reactions to that kind of presentation? You know the drill: one person comes up to you, "Wow, great presentation! Never thought I'd get the algorithm thing, but those charts made it easy;" another comes up to you, "Sorry, didn't get it. I mean, what's with all the charts?" PEOPLE … [Read more...] about What are “Learning Styles” And How Can You Leverage Them to Boost Your Digital Marketing Campaigns?
When you think "Coca Cola," you think red—not blue, or pink or maroon—but red. In fact, you think a red and white color palette and cursive font. Apple is, well, an apple—an apple with a bite in it. FedEx is red, purple, and white, always expressed as one word, and always with the "F" and the "E" in CAPS. But Coke isn't only red on its soda cans. It's red on social media. It's red on its website. It's red everywhere it appears. It's red … [Read more...] about 4 Strategies to Maintain Brand Consistency Across Digital and Traditional Marketing Channels
As technology continues to advance at a rapid rate, there have been plenty of changes in our day-to-day lives nearing the twentieth year of the twenty-first century. Much in the same way some people are letting go of their home-based landlines in favor of smartphones, traditional television viewing is transforming with the help of the internet and streaming services. For older generations, many of us recall only having a few relatively fuzzy … [Read more...] about 2020 and the State of Traditional Television
The science of connecting with today's consumers using an emotional platform is nothing new and has been successfully practiced for many years. In a Harvard Business Review on the subject, they point to the success of this strategy highlighted in a few of these examples: A leading household cleaning company turned recent market share losses into double-digit growth after releasing messages with a more emotional connection to their audience … [Read more...] about Beyond Unicorns and Kittens: Meet The Next Generation of Programmatic Video Advertising
See if this scenario sounds familiar. A friend or neighbor tells you he just found out that the biggest climate change threat isn't a car or factory emissions—it's agriculture: too many cows and the methane they produce. Well, that's interesting and something you never heard before, so you tuck it away for future reference. The next morning, you turn on the news and there's a story about the impact of cows on climate change. "Wow!" you think. … [Read more...] about What is the Baader-Meinhof Phenomenon, And How Can It Take Your Marketing to the Next Level?
Ad buying was once the bane of marketers. Buying (and selling) ads entailed a complex and convoluted process of researching and selecting the best advertisers and publishers, manually inserting and tracking ads, negotiating contracts with publishers and seemingly endless meetings to ensure everyone was on the same page. Enter Programmatic Advertising All that changed with the advent of the internet, quickly followed by the founding of Google … [Read more...] about The Trade Desk Programmatic Solution: an Industry Game Changer
In a breakthrough analysis by Harvard Business Review (HBR), researchers concluded what most seasoned marketers already knew: when it comes to achieving key marketing objectives, creativity matters. It matters not only in grabbing the attention of prospective customers but also in a host of other demonstrable marketing results. And it matters in virtually every aspect of marketing strategy—from website design to social media marketing, content … [Read more...] about Why Creative Matters for Your Display Ads: 6 Best Practice Strategies