As the media landscape becomes more diversified and people are cutting the cord, over-the-top (OTT) services are on the rise. Currently 64% of households own a Connected TV (CTV) device and 22 million adults have canceled their cable and satellite TV. What does this mean for traditional broadcast advertisers? They now have another avenue to target potential consumers through OTT. First, let’s dive into what OTT is. Over-the-top or OTT … [Read more...] about Why Combine Traditional Broadcast Advertising with OTT Services?
Customer needs are evolving. How can sales people keep up with it? Read below for more on Brock Berry's take on how to assess a customer's needs. Used to be, if you were a newspaper, radio, or TV sales executive, you had a pretty specific audience profile within your product set to sell. As a seller, you had a few audiences to present and a few things to recommend that would help advertisers reach those audiences. When I first started … [Read more...] about Needs Assessment: The First Battleground In Sales
Congrats! You sold it! Now the campaign is running what happens next? The answer to this question still depends on you. Early in my career I sold print advertising. I would sell a 52 week full page ad to Al, my favorite furniture store owner, and that would be the hardest part of our relationship. Al abused me for weeks negotiating that contract. He may have negotiated tickets to a Bronco game or a trip to an exotic destination in exchange … [Read more...] about You Closed The Sale. Now What?
Summer goes by fast! In the blink of an eye, it will be time for Back to School. While it’s still warm out, make sure your advertisers are taking advantage of key holidays like July 4th to connect with both their local market and those who are traveling to their city or state. The average cost of a barbecue alone means that many Americans are spending more than $50 just to grill out with friends and family members in the backyard. In 2017, … [Read more...] about Take Advantage of the Red, White and Blue
During the summer months, many advertisers choose to "go dark" instead of advancing their usual ad campaigns. People are out of town on vacation, or on the go with their family, enjoying the outdoors. But don't let that be an excuse to lose top-of-mind awareness with your local market or miss out on incoming tourists. With the power of mobile advertising, you have the ability to reach customers no matter where they are, providing them with vital … [Read more...] about This Summer, Don’t Let Your Advertising Go To The Darkside
AdCellerant Wins Gold for Customer Service in the American Business Awards DENVER, CO (May, 2018) – AdCellerant was named the winner of a Gold Stevie Award in the Customer Service category in The 16th Annual American Business Awards today. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations - public and private, for-profit and non-profit, … [Read more...] about AdCellerant Wins Gold for Customer Service in the American Business Awards