If you are familiar with marketing trends, chances are you’ve heard of native advertising. A new form of advertising that mixes content targeting with traditional ads. It’s important to know what native advertising is and if it’s going to work for your business and target audience. What Is Native Advertising? When you think of online ads, what is the first thing to come to your mind? Most likely banner ads. While most people on a site notice … [Read more...] about Native Advertising Gets the Job Done
The television industry has changed over the years, and continues to evolve. Decades ago, TV watched over the internet was regarded an impossibility. However, currently millions of people have abandoned traditional TV for internet-bound TV. The advent of the connected TV has affected the TV industry and other industries alike. Connected TV is the latest buzzword in the marketing world. Unfortunately, many people do not know what it is and how it … [Read more...] about How to Infuse Connected TV and OTT into your Digital Marketing Strategy
When it comes to marketing, there are a host of strategies you can leverage to drive more qualified leads and boost sales for your clients. Gathering location data is one of them. Every mobile phone and tablet has its own unique device ID to distinguish it from other devices in the world. This gives marketers the ability to monitor the location information for a mobile device and target customers or their devices based on where they’ve been, … [Read more...] about Device ID Targeting: What it is and why do you need it in your marketing strategy?
In the past three years, I have come to realize what enables me to be successful in the eternal quest to raise revenue. A kick-ass attitude is the #1 component to leaving the office with a sense of accomplishment and empowerment within the workplace. It may seem like a fairly played out cliché of hearing the “Work Hard, Play Hard” company environment, but it is a monumental motivator in my opinion. Looking at team morale from the standpoint of … [Read more...] about The Importance of Yo-yos and Tricycles in the Workplace
With Facebook, Google, Apple and Amazon in the news for surreptitiously using and selling their user’s data, we as digital marketers and consumers, may have become wary and concerned about how the data is being used. The 1st party data that is owned and harvested by local advertisers can be used to power their own direct marketing campaigns to customers they already know. I am going to discuss some digital marketing tactics that can be achieved … [Read more...] about How Advertisers Can Leverage 1st Party Data and Digital Marketing Services to Grow their Clientele.
Yup. It’s another one. A heartfelt guide on how to prospect new clients and manage those whose primary role it is to bring in new business for your company. I mean, how many more articles can you read about this same topic? You probably have a better chance of discovering a groundbreaking prospecting strategy by gulping down a shot of nyquil and dreaming for a few hours than you would reading an article in a familiar magazine you pick up at the … [Read more...] about Prospecting, Process, and Nyquil
If you live in a cold weather state like me, then you have been experiencing bouts of cold snowy weather followed by brief moments of warm weather that makes spring feel around the corner. While we wait for the birds to return north and buds to form on trees, it is time to start thinking about how to position your business for spring advertising and clientele. Seasonal Advertising for Baseball The end of March kicks off the MLB season with 162 … [Read more...] about Put a Little Spring in Your Marketing
Setting up a marketing department within your enterprise may not be practical for various reasons, but it is still part of the requirements of any successful business operator. Opting for the services of a digital marketing partner is a wise idea if you do not have an in-house team to handle this vital task. You should also note that there are many digital marketing service providers out there who are willing to partner with your business and … [Read more...] about 7 Questions You Should Ask When Choosing A Digital Partner
Denver In 2014, women were 20% of executives, senior officers, and management in U.S. high-tech industries according to americanprogress.org As recently as 2016, 43% of the 150 highest-earning public companies in Silicon Valley had no female executive officers at all. AdCellerant is working to engage the female leaders of the future to make a call to action to change this statistic. In partnership with SheSays Denver, AdCellerant hosted … [Read more...] about Creating a Vision for the Future
The digital advertising industry has been a whirlwind of best practices and standards that seem to change on a regular basis. Knowing what those are and how to best fit them to your advertiser’s campaign needs to be a transparent conversation. Nowadays, advertisers work with a broadcast company who probably hasn’t been selling digital for a long time, has an agency who executes digital products only, or a local marketer who is building their … [Read more...] about Advertising Execution: Delivering on your advertiser’s expectations