Congrats! You sold it! Now the campaign is running what happens next? The answer to this question still depends on you. Early in my career I sold print advertising. I would sell a 52 week full page ad to Al, my favorite furniture store owner, and that would be the hardest part of our relationship. Al abused me for weeks negotiating that contract. He may have negotiated tickets to a Bronco game or a trip to an exotic destination in exchange … [Read more...] about You Closed The Sale. Now What?
Summer goes by fast! In the blink of an eye, it will be time for Back to School. While it’s still warm out, make sure your advertisers are taking advantage of key holidays like July 4th to connect with both their local market and those who are traveling to their city or state. The average cost of a barbecue alone means that many Americans are spending more than $50 just to grill out with friends and family members in the backyard. In 2017, … [Read more...] about Take Advantage of the Red, White and Blue
During the summer months, many advertisers choose to "go dark" instead of advancing their usual ad campaigns. People are out of town on vacation, or on the go with their family, enjoying the outdoors. But don't let that be an excuse to lose top-of-mind awareness with your local market or miss out on incoming tourists. With the power of mobile advertising, you have the ability to reach customers no matter where they are, providing them with vital … [Read more...] about This Summer, Don’t Let Your Advertising Go To The Darkside
AdCellerant Wins Gold for Customer Service in the American Business Awards DENVER, CO (May, 2018) – AdCellerant was named the winner of a Gold Stevie Award in the Customer Service category in The 16th Annual American Business Awards today. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations - public and private, for-profit and non-profit, … [Read more...] about AdCellerant Wins Gold for Customer Service in the American Business Awards
AdCellerant Wins Silver for Company of the Year DENVER, CO (May, 2018) – AdCellerant was named the winner of a Silver Stevie Award in the Company of the Year category in at The 16th Annual American Business Awards today. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations - public and private, for-profit and non-profit, large and … [Read more...] about AdCellerant Wins Silver for Company of The Year by the American Business Awards
What’s happening to the routine of watching TV? Maybe it’s my age finally showing but it seems like “back in the day” watching TV required a routine. There were 30-40 channels if you had “cable” or 4 channels that were accompanied by a piece of modern art called “rabbit ears.” You had to be in a specific place, at a specific time, in front of a large rectangular electronic device to catch your favorite program. TV content was the only thing I … [Read more...] about The NEW Matrix: Connected TV
Back To The Past If you were an advertiser, you would work with an agency, set a budget, and buy print space with an insertion order, sometimes placing advertisements based on intuition or “gut feeling.” For advertisers, this type of distribution model meant that the ad went out at exactly the same time (7am on Monday mornings) to anyone who picked up the newspaper. The effectiveness of ad spend ROI was difficult to track and knowing who … [Read more...] about What is programmatic?
Tell us about your role at AdCellerant I am a Programmatic Display Campaign manager. Basically, I can place an ad in front of someone on the internet based on their behaviors, demographic, interests, and more. What is your favorite campaign you have run and why? My favorite campaign to run was on our MMJ network. We had a Vape client who put a lot of trust in us to produce branding awareness and also ROI for their company. We were … [Read more...] about Interview With a Campaign Manager
The Northern Digital Awards 2018: The Shortlist DENVER, CO (December, 2017) – Entries were submitted by a wide variety of companies, organisations, institutions and agencies from across the North and include many of the UK’s and the region’s best-loved brands. In total, this year saw a marked increase in entries to almost 250, confirming its burgeoning reputation as the North’s leading event for the digital marketing industry. This year’s … [Read more...] about The Northern Digital Awards 2018: The Shortlist