The Christmas trees have been taken down, the decorations put away, and the new year has been rung in. We now shift focus from Christmas and other holiday gift buying to holidays that await us at the beginning of 2019. From football to hearts to shamrocks to college hoops, January through March brings on holidays that are full of fun times with friends and family. Super Bowl Advertising for SMBs When we think of Super Bowl advertising, we … [Read more...] about 2019 Holiday Advertising Ideas: Football, Hearts, Shamrocks, & Madness
It was not that long ago that Black Friday shopping meant setting your alarm clock to go off long before the sun rose so that you could be one of the first consumers in line to take advantage of the incredible bargains. With the increase in e-commerce, Black Friday shopping is no longer a one-day event. The additions of Small Business Saturday and Cyber Monday has turned Black Friday into a long weekend of sales with an increasing trend of … [Read more...] about Small Businesses Can Take on Box Stores During Black Friday Weekend
AdCellerant Ranks No. 83 on the 2017 Inc. 5000 with Three-Year Sales Growth of 3,945% New York (August, 2018) – Inc. Magazine today ranked AdCellerant NO. 83 on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment-- its independent small and midsized businesses. Companies such … [Read more...] about AdCellerant Makes The Inc. 5000
As the weather starts to cool and the air becomes crisp, we slowly start to turn our focus from summer fun activities, to my favorite season, autumn. Growing up in a small country town in Michigan, the fall always signified the start of school, harvest season, flannel shirts (before it was cool), and my favorite, going to a nearby apple orchard for apple picking, cider, and doughnuts. Once I started my career, fall took on a different meaning. My … [Read more...] about Seasonal Opportunities and Ideas
As the media landscape becomes more diversified and people are cutting the cord, over-the-top (OTT) services are on the rise. Currently 64% of households own a Connected TV (CTV) device and 22 million adults have canceled their cable and satellite TV. What does this mean for traditional broadcast advertisers? They now have another avenue to target potential consumers through OTT. First, let’s dive into what OTT is. Over-the-top or OTT … [Read more...] about Why Combine Traditional Broadcast Advertising with OTT Services?
Customer needs are evolving. How can sales people keep up with it? Read below for more on Brock Berry's take on how to assess a customer's needs. Used to be, if you were a newspaper, radio, or TV sales executive, you had a pretty specific audience profile within your product set to sell. As a seller, you had a few audiences to present and a few things to recommend that would help advertisers reach those audiences. When I first started … [Read more...] about Needs Assessment: The First Battleground In Sales