Blog

Regardless of what the naysayers think, email marketing still holds a prominent position among some of the most effective digital marketing techniques used today. Its overall value stems from its dependability, concerning communication between brands and customers, and its cost-effectiveness, in comparison to other, more traditional forms of consumer outreach. Other advantages of email marketing include: Customized content for targeted … [Read more...] about 2020 Email Marketing Strategies and the Role of Email Newsletters

Location is not only vital when finding a physical address for your business. It also plays a critical role in advertising more so now with the advanced technology that smartphones offer.   Now your brand can send relevant, real-time ads to shoppers within your vicinity, increasing the chances of converting leads into sales within the shortest time possible.  Brands are angling towards marketing and advertising practices that yield the best … [Read more...] about How to Make Stand-Alone Micro-Proximity Ads Speak to Leads in the Right Moment

Video ads have exploded over the last few years. Between YouTube, Facebook, Instagram, and emerging sites such as TikTok, it certainly seems like video is the future of marketing. However, not all video content yields the same results. In this competitive environment, it's more important than ever to engage your audience. One of the best ways to do this is to give your videos a strong narrative structure. Let's look at what narrative means and … [Read more...] about How Narrative Helps Your Video Ads Attract a Wider Audience

As any active business is sure to notice, marketing best practices are all over the map. There is an endless list of ways you can market, channels to market through, and audiences to target. Even companies with huge marketing teams and budgets can't cover every available base, and small marketing teams are left to compete without as many people to cover ground. Focused, results-oriented marketing strategies are essential, but you also need a … [Read more...] about 6 Savvy Small Business Marketing Tips

Radio has come a long way from the days of people crowded around a rectangular device in the living room, listening to a handful of stations. Traditional radio, of course, is still around and provides many opportunities for advertising and promoting your brand. However, radio has mutated into a variety of formats today, including streaming radio, all of which can be useful in creating your campaigns. In fact, the best strategy is often to make … [Read more...] about 4 Different Radio Platforms That Provide Different Flavors For One Marketing Campaign

If you're a business looking to expand your social media profile, chances are you've considered turning to influencers to help funnel some more traffic to your pages. If you're not familiar with the term, a social media influencer is a person who uses a variety of social media platforms to express their opinions to a large audience, thereby influencing their purchasing decisions. While forming relationships with social media influencers can … [Read more...] about 6 Dos and Don’ts of Influencer Endorsements on Social Media

Digital marketing geofencing is when you limit who is shown your ad based on their physical location. This is incredibly useful for local businesses looking to attract only customers who are within their service range. The geofence uses IP address locations to identify internet users who are personally close enough to be local customers of your business. But geofencing isn't just helpful for targeting local online marketing. It can also help you … [Read more...] about How to Time Your Digital Ads Around Your Television and Newspaper Ads