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The science of connecting with today's consumers using an emotional platform is nothing new and has been successfully practiced for many years. In a Harvard Business Review on the subject, they point to the success of this strategy highlighted in a few of these examples: A leading household cleaning company turned recent market share losses into double-digit growth after releasing messages with a more emotional connection to their audience … [Read more...] about Beyond Unicorns and Kittens: Meet The Next Generation of Programmatic Video Advertising

See if this scenario sounds familiar. A friend or neighbor tells you he just found out that the biggest climate change threat isn't a car or factory emissions—it's agriculture: too many cows and the methane they produce. Well, that's interesting and something you never heard before, so you tuck it away for future reference. The next morning, you turn on the news and there's a story about the impact of cows on climate change. "Wow!" you think. … [Read more...] about What is the Baader-Meinhof Phenomenon, And How Can It Take Your Marketing to the Next Level?

Ad buying was once the bane of marketers. Buying (and selling) ads entailed a complex and convoluted process of researching and selecting the best advertisers and publishers, manually inserting and tracking ads, negotiating contracts with publishers and seemingly endless meetings to ensure everyone was on the same page. Enter Programmatic Advertising All that changed with the advent of the internet, quickly followed by the founding of Google … [Read more...] about The Trade Desk Programmatic Solution: an Industry Game Changer

In a breakthrough analysis by Harvard Business Review (HBR), researchers concluded what most seasoned marketers already knew: when it comes to achieving key marketing objectives, creativity matters. It matters not only in grabbing the attention of prospective customers but also in a host of other demonstrable marketing results. And it matters in virtually every aspect of marketing strategy—from website design to social media marketing, content … [Read more...] about Why Creative Matters for Your Display Ads: 6 Best Practice Strategies

Don't leave home without it! Your cell phone, that is. Most make sure this essential item is with them at all times. If someone has forgotten or lost theirs, it is not unusual to see a post on social media saying they don't have their phone and alternate instruction on how to contact them. Very few people go without a cell phone. Did you know that for the 99% of people that don't leave home without it, Geo-Fencing can be the advertising tool to … [Read more...] about How can Geo-Fencing Increase Sales

Businesses live or die on the strength of their marketing. And there's no getting around it, thanks to rapid advances in technology, today's marketing is taking place primarily online. If you want to make it in the world of internet marketing, there are a few things you need to know, and the first place to start is with SEO. What is SEO? SEO stands for "search engine optimization." It is the name given to the process of making online websites … [Read more...] about Local SEO: What it is and When to Use it

  Times change, and so do people's preferences in terms of how they consume information daily. From how to arrange your backpack for the perfect hike to catching up with the latest GOT episode, people are gradually turning to videos for entertainment as opposed to traditional TV. As a result, brilliant marketers have already found ways of capitalizing on Connected TV advertising to reach and engage potential clients and the general … [Read more...] about Skyrocket Your Sales: 4 Ways Connected TV Advertising Helps You Beat Your Competitors

It all started two years ago. I was walking back to my car after work and I could not help but notice that there was an overflowing trash bin and a half-filled recycling bin. I thought if we have recycling at the complex where our office is, why are we not recycling? I went back into our office and talked to our CEO about purchasing a recycling bin for us to use. We started recycling that week. That was the first step of many on our journey … [Read more...] about AdCellerant Works Towards Becoming Zero Waste