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  A one-size-fits-all marketing approach no longer works. Most forward-looking companies acknowledge the need for personalized messages that meet unique customer needs. Even though you may not realize it, customers go through a 'journey' before they make a purchase. Each stage of the buyer's journey requires a unique marketing approach. You may be missing out on sales and revenue if your marketing fails to cover each aspect of the … [Read more...] about Understanding the Digital Customer Buying Journey and Why It Matters

When it comes to your business, sticky situations happen. You may miss deadlines, struggle to connect with clients as promised, or find yourself struggling with unexpected problems. By providing transparency in your interactions long before you run into problems, however, you can create a more effective style of interacting with your clients that can help build your business and increase trust between you and your clients.  The Importance of … [Read more...] about Be Transparent: Your Success Depends on It

As the lyrics to Alice Cooper’s “Schools Out” still lingers in the air, businesses are finalizing their back-to-class marketing plans. It won’t be long before back-to-school signs invade local stores, even though summer break has just begun. With back-to-school being the second biggest shopping season, combined with Amazon’s Prime Day in July, retailers are starting sooner with back-to-class sales. In 2018, 1 in 4 households participated in … [Read more...] about School may be out for Summer, but Back-to-Class Deals are Heating up

Marketing efforts have evolved from traditional marketing methods such as print media and TV ads to becoming substantially or even entirely digital. Digital marketing comes with numerous advantages and challenges for marketers. For a business to succeed, it has to learn to embrace the advantages and overcome the challenges of digital marketing. Among the merits of digital marketing include increased customer engagement, the establishment of … [Read more...] about White Label DSP: The Busy Executive’s Guide To Digital Marketing Automation

XaaS or Anything-as-a-Service/Everything-as-a-Service refers to a range of solutions available online via cloud computing. This method is much more efficient than traditional practices such as providing resources locally or onsite because this technology has the ability to streamline processes on-demand. Cloud Computing – Cloud computing refers to a user's unrestricted access to computer system resources, for the purpose of storing, managing, … [Read more...] about Adopting XaaS In Digital Marketing

When you think of audio advertising, you probably think of traditional radio advertising slots. While radio may have moved into the digital age with apps like Spotify and websites like SoundCloud, the ads format remain mostly the same. The big difference is how these ad slots are located and paid for, which is where we enter the country of programmatic advertising. What is Programmatic Advertising? Not so long ago, all advertising had to be … [Read more...] about Why You Should Turbocharge Your Ad Campaigns with Programmatic Audio Advertising

Don’t leave home without it! Your cell phone, that is. Most make sure this essential item is with them at all times. If someone has forgotten or lost theirs, it is not unusual to see a post on social media saying they don’t have their phone and alternate instruction on how to contact them. Very few people go without a cell phone. Did you know that for the 99% of people that don’t leave home without it, Geo-Fencing can be the advertising tool to … [Read more...] about How can Geo-Fencing Increase Sales?

Memorial Day is around the corner, summer trips are being planned, and it is almost time to plant your garden and dive in to refreshing your landscape. The months leading up to summer open up many opportunities for businesses in industries related to home & garden, HVAC, travel, real estate, home improvement, and children’s activities and entertainment. With Memorial Day being the unofficial kickoff of summer and a huge sale weekend, how do … [Read more...] about Using Email for Last Minute Sales Push

If you are familiar with marketing trends, chances are you’ve heard of native advertising. A new form of advertising that mixes content targeting with traditional ads. It’s important to know what native advertising is and if it’s going to work for your business and target audience. What Is Native Advertising? When you think of online ads, what is the first thing to come to your mind? Most likely banner ads. While most people on a site notice … [Read more...] about Native Advertising Gets the Job Done

The television industry has changed over the years, and continues to evolve. Decades ago, TV watched over the internet was regarded an impossibility. However, currently millions of people have abandoned traditional TV for internet-bound TV. The advent of the connected TV has affected the TV industry and other industries alike. Connected TV is the latest buzzword in the marketing world. Unfortunately, many people do not know what it is and how it … [Read more...] about How to Infuse Connected TV and OTT into your Digital Marketing Strategy