Yup. It’s another one. A heartfelt guide on how to prospect new clients and manage those whose primary role it is to bring in new business for your company. I mean, how many more articles can you read about this same topic? You probably have a better chance of discovering a groundbreaking prospecting strategy by gulping down a shot of nyquil and dreaming for a few hours than you would reading an article in a familiar magazine you pick up at the … [Read more...] about Prospecting, Process, and Nyquil
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Put a Little Spring in Your Marketing
If you live in a cold weather state like me, then you have been experiencing bouts of cold snowy weather followed by brief moments of warm weather that makes spring feel around the corner. While we wait for the birds to return north and buds to form on trees, it is time to start thinking about how to position your business for spring advertising and clientele. Seasonal Advertising for Baseball The end of March kicks off the MLB season with 162 … [Read more...] about Put a Little Spring in Your Marketing
7 Questions You Should Ask When Choosing A Digital Partner
Setting up a marketing department within your enterprise may not be practical for various reasons, but it is still part of the requirements of any successful business operator. Opting for the services of a digital marketing partner is a wise idea if you do not have an in-house team to handle this vital task. You should also note that there are many digital marketing service providers out there who are willing to partner with your business and … [Read more...] about 7 Questions You Should Ask When Choosing A Digital Partner
Creating a Vision for the Future
Denver In 2014, women were 20% of executives, senior officers, and management in U.S. high-tech industries according to americanprogress.org As recently as 2016, 43% of the 150 highest-earning public companies in Silicon Valley had no female executive officers at all.AdCellerant is working to engage the female leaders of the future to make a call to action to change this statistic.In partnership with SheSays Denver, AdCellerant hosted … [Read more...] about Creating a Vision for the Future
Advertising Execution: Delivering on your advertiser’s expectations
The digital advertising industry has been a whirlwind of best practices and standards that seem to change on a regular basis. Knowing what those are and how to best fit them to your advertiser’s campaign needs to be a transparent conversation. Nowadays, advertisers work with a broadcast company who probably hasn’t been selling digital for a long time, has an agency who executes digital products only, or a local marketer who is building their … [Read more...] about Advertising Execution: Delivering on your advertiser’s expectations
5 Tips and Tricks for an In-Person Discovery Sales Call
Digital sales can seem like an overwhelming labyrinth of terms, acronyms, statistics and misguided competitive battles. There are a few things that I recommend keeping in mind going into an initial meeting as a rep or a newcomer to this lucrative game. Do your homework: 100% look at their site. Know the local competitors, what they pride themselves on, their other locations (if they have multiple), the main personnel within their … [Read more...] about 5 Tips and Tricks for an In-Person Discovery Sales Call
2019 Holiday Advertising Ideas: Football, Hearts, Shamrocks, & Madness
The Christmas trees have been taken down, the decorations put away, and the new year has been rung in. We now shift focus from Christmas and other holiday gift buying to holidays that await us at the beginning of 2019. From football to hearts to shamrocks to college hoops, January through March brings on holidays that are full of fun times with friends and family. Super Bowl Advertising for SMBs When we think of Super Bowl advertising, we … [Read more...] about 2019 Holiday Advertising Ideas: Football, Hearts, Shamrocks, & Madness
Small Businesses Can Take on Box Stores During Black Friday Weekend
It was not that long ago that Black Friday shopping meant setting your alarm clock to go off long before the sun rose so that you could be one of the first consumers in line to take advantage of the incredible bargains. With the increase in e-commerce, Black Friday shopping is no longer a one-day event. The additions of Small Business Saturday and Cyber Monday has turned Black Friday into a long weekend of sales with an increasing trend of … [Read more...] about Small Businesses Can Take on Box Stores During Black Friday Weekend
AdCellerant Makes The Inc. 5000
AdCellerant Ranks No. 83 on the 2017 Inc. 5000 with Three-Year Sales Growth of 3,945% New York (August, 2018) – Inc. Magazine today ranked AdCellerant NO. 83 on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment-- its independent small and midsized businesses. Companies such … [Read more...] about AdCellerant Makes The Inc. 5000
Seasonal Opportunities and Ideas
As the weather starts to cool and the air becomes crisp, we slowly start to turn our focus from summer fun activities, to my favorite season, autumn. Growing up in a small country town in Michigan, the fall always signified the start of school, harvest season, flannel shirts (before it was cool), and my favorite, going to a nearby apple orchard for apple picking, cider, and doughnuts. Once I started my career, fall took on a different meaning. My … [Read more...] about Seasonal Opportunities and Ideas
