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Ad buying was once the bane of marketers. Buying (and selling) ads entailed a complex and convoluted process of researching and selecting the best advertisers and publishers, manually inserting and tracking ads, negotiating contracts with publishers and seemingly endless meetings to ensure everyone was on the same page. Enter Programmatic Advertising All that changed with the advent of the internet, quickly followed by the founding of Google … [Read more...] about The Trade Desk Programmatic Solution: an Industry Game Changer

In a breakthrough analysis by Harvard Business Review (HBR), researchers concluded what most seasoned marketers already knew: when it comes to achieving key marketing objectives, creativity matters. It matters not only in grabbing the attention of prospective customers but also in a host of other demonstrable marketing results. And it matters in virtually every aspect of marketing strategy—from website design to social media marketing, content … [Read more...] about Why Creative Matters for Your Display Ads: 6 Best Practice Strategies

Don't leave home without it! Your cell phone, that is. Most make sure this essential item is with them at all times. If someone has forgotten or lost theirs, it is not unusual to see a post on social media saying they don't have their phone and alternate instruction on how to contact them. Very few people go without a cell phone. Did you know that for the 99% of people that don't leave home without it, Geo-Fencing can be the advertising tool to … [Read more...] about How can Geo-Fencing Increase Sales

Businesses live or die on the strength of their marketing. And there's no getting around it, thanks to rapid advances in technology, today's marketing is taking place primarily online. If you want to make it in the world of internet marketing, there are a few things you need to know, and the first place to start is with SEO. What is SEO? SEO stands for "search engine optimization." It is the name given to the process of making online websites … [Read more...] about Local SEO: What it is and When to Use it

  Times change, and so do people's preferences in terms of how they consume information daily. From how to arrange your backpack for the perfect hike to catching up with the latest GOT episode, people are gradually turning to videos for entertainment as opposed to traditional TV. As a result, brilliant marketers have already found ways of capitalizing on Connected TV advertising to reach and engage potential clients and the general … [Read more...] about Skyrocket Your Sales: 4 Ways Connected TV Advertising Helps You Beat Your Competitors

It all started two years ago. I was walking back to my car after work and I could not help but notice that there was an overflowing trash bin and a half-filled recycling bin. I thought if we have recycling at the complex where our office is, why are we not recycling? I went back into our office and talked to our CEO about purchasing a recycling bin for us to use. We started recycling that week. That was the first step of many on our journey … [Read more...] about AdCellerant Works Towards Becoming Zero Waste

  If you follow us on social media, then you know that we are a dog-friendly office. Mostly because I handle our social postings and I have a soft spot for the dogs. So, I guess you can thank me for filling your newsfeeds with all the cuteness. Today, I decided to step away from my normal blog writing on seasonality and digital advertising to write about our adorable furry co-workers. As great as dog-friendly offices are, it can also … [Read more...] about A Workplace’s Best Friend – Why we Love our Dog-Friendly Office

  If you're in e-Commerce, you know that making profit is all about finding winning products. However, finding products that your target audience loves is no easy task. If your store doesn't get organic traffic, or you're just starting out, it's difficult to know whether the products you've listed are going to resonate with your buyers. So how can you find winning products without spending hundreds in advertising? It's simple: A/B … [Read more...] about How To Find Winning e-Commerce Products by A/B Testing Facebook Ads