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  Times change, and so do people's preferences in terms of how they consume information daily. From how to arrange your backpack for the perfect hike to catching up with the latest GOT episode, people are gradually turning to videos for entertainment as opposed to traditional TV. As a result, brilliant marketers have already found ways of capitalizing on Connected TV advertising to reach and engage potential clients and the general … [Read more...] about Skyrocket Your Sales: 4 Ways Connected TV Advertising Helps You Beat Your Competitors

It all started two years ago. I was walking back to my car after work and I could not help but notice that there was an overflowing trash bin and a half-filled recycling bin. I thought if we have recycling at the complex where our office is, why are we not recycling? I went back into our office and talked to our CEO about purchasing a recycling bin for us to use. We started recycling that week. That was the first step of many on our journey … [Read more...] about AdCellerant Works Towards Becoming Zero Waste

  If you follow us on social media, then you know that we are a dog-friendly office. Mostly because I handle our social postings and I have a soft spot for the dogs. So, I guess you can thank me for filling your newsfeeds with all the cuteness. Today, I decided to step away from my normal blog writing on seasonality and digital advertising to write about our adorable furry co-workers. As great as dog-friendly offices are, it can also … [Read more...] about A Workplace’s Best Friend – Why we Love our Dog-Friendly Office

  If you're in e-Commerce, you know that making profit is all about finding winning products. However, finding products that your target audience loves is no easy task. If your store doesn't get organic traffic, or you're just starting out, it's difficult to know whether the products you've listed are going to resonate with your buyers. So how can you find winning products without spending hundreds in advertising? It's simple: A/B … [Read more...] about How To Find Winning e-Commerce Products by A/B Testing Facebook Ads

  A one-size-fits-all marketing approach no longer works. Most forward-looking companies acknowledge the need for personalized messages that meet unique customer needs. Even though you may not realize it, customers go through a 'journey' before they make a purchase. Each stage of the buyer's journey requires a unique marketing approach. You may be missing out on sales and revenue if your marketing fails to cover each aspect of the … [Read more...] about Understanding the Digital Customer Buying Journey and Why It Matters

When it comes to your business, sticky situations happen. You may miss deadlines, struggle to connect with clients as promised, or find yourself struggling with unexpected problems. By providing transparency in your interactions long before you run into problems, however, you can create a more effective style of interacting with your clients that can help build your business and increase trust between you and your clients.  The Importance of … [Read more...] about Be Transparent: Your Success Depends on It

As the lyrics to Alice Cooper’s “Schools Out” still lingers in the air, businesses are finalizing their back-to-class marketing plans. It won’t be long before back-to-school signs invade local stores, even though summer break has just begun. With back-to-school being the second biggest shopping season, combined with Amazon’s Prime Day in July, retailers are starting sooner with back-to-class sales. In 2018, 1 in 4 households participated in … [Read more...] about School may be out for Summer, but Back-to-Class Deals are Heating up

Marketing efforts have evolved from traditional marketing methods such as print media and TV ads to becoming substantially or even entirely digital. Digital marketing comes with numerous advantages and challenges for marketers. For a business to succeed, it has to learn to embrace the advantages and overcome the challenges of digital marketing. Among the merits of digital marketing include increased customer engagement, the establishment of … [Read more...] about White Label DSP: The Busy Executive’s Guide To Digital Marketing Automation