AdCellerant is proud to announce that we have earned the new Google Premier Partner badge! The Premier Partner badge distinguishes top agencies with a strong track record managing large volumes of Adwords accounts across multiple industries while focusing on client growth. How does Google select a Premier Partner? Google looks at a number of factors such as campaign implementation in accordance with Google best practices, client growth in each … [Read more...] about AdCellerant Awarded Google Premier Partner Badge
According to eMarketer, US programmatic marketing will exceed $20B in 2016, double 2014 levels. Programmatic spending accounts for 55% of the display ad market and has trajectory to surpass TV spend by 2018. However, programmatic has generally been lead by big, national brands. But it's small and mid-sized businesses (SMBs) that stand to gain the most from adding programmatic advertising to their marketing plans. What small companies can learn … [Read more...] about Why should our advertisers work with us?
“What are you doing to create targeted demand in the marketplace?” is a question I ask a lot of my clients. I think it is an important question to ask as a digital sales rep, and as a business owner because it can make you rethink your strategy. Last year, I had a meeting with a disgruntled prospective client, who specialized in dental implants. For anyone not familiar, dental implants are permanent replacement teeth. It is a very competitive … [Read more...] about Creating Targeted Demand in the Marketplace
Mobile in-app advertising has seen some major changes over the last 12 months. Data providers have developed more robust device graphs and browsing habits have continued their volume shift to mobile. We have partnered with our display DSP to provide scalable Behavioral Targeting using 3rd-party Device ID-based segments. There are number of ways Device ID-based segments get created - from mobile audience segments that reach audiences who’ve … [Read more...] about An Update on AdCellerant’s Mobile In-App Targeting Capabilities
Today we're happy to announce Christopher G. Christopulos is joining the company as our new Chief Financial Officer (CFO). Christopulos joins AdCellerant from AdTaxi Networks, where he was the Vice President of Finance. Christopulos brings with him an extensive background in corporate finance, financial planning and analysis, strategic planning and risk management, along with a deep appreciation for AdCellerant and its unique position to gain … [Read more...] about AdCellerant Announces New CFO During Time of Tremendous Growth
I’d be shocked if you haven’t heard about cross-device targeting in the past year. But what is it really? How can it help your campaigns? Let’s take a crash course on this hot topic. … [Read more...] about Cross-Device Targeting 101
This Friday, January 22, AdCellerant's CEO Brock Berry will be presenting Making Programmatic Unproblematic at the Association of Alternative Newsmedia's 2016 conference in San Francisco. Brock's presentation will give a general overview of the nature of programmatic advertising, as well as provide real-world examples of advertiser success. For those of you who can't make the trek out to San Francisco to see Brock present, we're giving you early … [Read more...] about Making Programmatic Unproblematic – 2016 AAN Digital Conference Preview