Imagine searching on Google for a recipe. The recipe shows you a picture of the dish along with the ingredients, directions, calories, temperature, and prep and cook time in the search results. Or what about a movie? When you browse the search engines for a good movie, do you see key information about the movie such as the producer, writer, production company, and star ratings? If it's a new movie, you might even see the playing times and … [Read more...] about Does Your Google Search Results Implement Structured Data?
Denver, CO October 7, 2020 — AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows advertisers to reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV provides advertisers an opportunity to incorporate TV as part of their digital marketing strategy in a targeted and cost-effective … [Read more...] about AdCellerant Announces New Streaming TV Digital Advertising Product
Denver, CO October 6, 2020 — While many businesses have closed their doors or continue to struggle, some Colorado companies have been able to thrive during the economic downturn by leveraging the power of digital advertising, technology, and education. Several local media companies were able to educate and advise their advertising clients on strategy and execution, by leveraging support from their technology and service provider AdCellerant. … [Read more...] about Colorado Companies Bounce Back Amid Pandemic due to Digital Advertising
It is in every business’s best interest to advertise in whatever way works with their audience. Social media marketing, inbound content marketing, and even print marketing are all equally useful if your audience responds positively to the channel. Of course, to judge the effectiveness of your campaign, it is also important to track your return on investment (ROI) to know which channel is most effective and where improvements can be … [Read more...] about 4 Ways Businesses can Measure the ROI of Print Advertising
Geofencing is defined as the creation of virtual boundaries around a physical area. In regards to marketing, geofencing refers to location-based advertising, where a user's location is recorded and advertisements are targeted to them based on an array of accumulated data, centered on the area in which they reside. Marketing professionals around the world are beginning to utilize this tool at a greater rate because of the enhanced efficiency it … [Read more...] about What is Geofencing and How Can I Use it to My Advantage?
Let's begin by stating the obvious: sales isn't an easy job. In the first place, salespeople are confronted by a host of challenges, everything from following down unqualified leads to positioning products above those of competitors to knowing what questions to ask and responding effectively to prospective customer objections. Second, salespeople too often get blamed for things that aren't their fault. Sometimes the blame comes from marketers … [Read more...] about What’s in Your Bag? 6 Essential Elements for Your Sales Toolkit
Social media platforms change and improve their features frequently. They make updates not only to provide more functionality for users but also to stay competitive with other platforms. This has been the case for Instagram, which has seen several changes within the past year. Instagram updates have given consumers and businesses added features that make them want to spend more time in the app. Here's a look at the most recent changes and how to … [Read more...] about How Instagram Has Changed in the Past Year And How to Use It Now
Regardless of what the naysayers think, email marketing still holds a prominent position among some of the most effective digital marketing techniques used today. Its overall value stems from its dependability, concerning communication between brands and customers, and its cost-effectiveness, in comparison to other, more traditional forms of consumer outreach. Other advantages of email marketing include: Customized content for targeted … [Read more...] about 2020 Email Marketing Strategies and the Role of Email Newsletters
Location is not only vital when finding a physical address for your business. It also plays a critical role in advertising more so now with the advanced technology that smartphones offer. Now your brand can send relevant, real-time ads to shoppers within your vicinity, increasing the chances of converting leads into sales within the shortest time possible. Brands are angling towards marketing and advertising practices that yield the best … [Read more...] about How to Make Stand-Alone Micro-Proximity Ads Speak to Leads in the Right Moment
Video ads have exploded over the last few years. Between YouTube, Facebook, Instagram, and emerging sites such as TikTok, it certainly seems like video is the future of marketing. However, not all video content yields the same results. In this competitive environment, it's more important than ever to engage your audience. One of the best ways to do this is to give your videos a strong narrative structure. Let's look at what narrative means and … [Read more...] about How Narrative Helps Your Video Ads Attract a Wider Audience