It is no doubt that small businesses, TVs, and newspapers are struggling with disruptive marketing innovations by Google, which have led to some level of resistance by the industry. But, if the industry embraces the new marketing strategies, using keywords for search engine optimization can help them tremendously. WHAT IS SEO? If you haven't started to use keywords for SEO, your business is on the losing end. The majority of people searching … [Read more...] about How to Ensure Your Traditional Ads Are Feeding Viewers the Right Search Terms for Your SEO
Marketers are always looking for the game changer—the marketing strategy that's so effective it measurably moves the needle on this or that key performance indicator (KPI) and does so simply because their target audience can't get enough of it. Video is one of those game-changers. Check out, for example, what Salesforce has to say about the impact of embedded videos on email click-throughs: "Did you know there's a tool floating around out … [Read more...] about How Video Content Can Boost Click-Throughs And Take Your Marketing to the Next Level
Podcasts and streaming radio have grown exponentially over the last few years. This presents businesses with a great opportunity to reach their targeted audience. One approach is to create your own podcast. However, a less labor-intensive alternative is advertising on podcasts and internet radio programs. In either case, one of the most important tasks is to identify your audience. Why Podcasts and Internet Radio? Small Biz Genius recently … [Read more...] about Finding Your Niche With Streaming Radio and Podcast Advertising
Imagine searching on Google for a recipe. The recipe shows you a picture of the dish along with the ingredients, directions, calories, temperature, and prep and cook time in the search results. Or what about a movie? When you browse the search engines for a good movie, do you see key information about the movie such as the producer, writer, production company, and star ratings? If it's a new movie, you might even see the playing times and … [Read more...] about Does Your Google Search Results Implement Structured Data?
Denver, CO October 7, 2020 — AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows advertisers to reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV provides advertisers an opportunity to incorporate TV as part of their digital marketing strategy in a targeted and cost-effective … [Read more...] about AdCellerant Announces New Streaming TV Digital Advertising Product
Denver, CO October 6, 2020 — While many businesses have closed their doors or continue to struggle, some Colorado companies have been able to thrive during the economic downturn by leveraging the power of digital advertising, technology, and education. Several local media companies were able to educate and advise their advertising clients on strategy and execution, by leveraging support from their technology and service provider AdCellerant. … [Read more...] about Colorado Companies Bounce Back Amid Pandemic due to Digital Advertising
It is in every business’s best interest to advertise in whatever way works with their audience. Social media marketing, inbound content marketing, and even print marketing are all equally useful if your audience responds positively to the channel. Of course, to judge the effectiveness of your campaign, it is also important to track your return on investment (ROI) to know which channel is most effective and where improvements can be … [Read more...] about 4 Ways Businesses can Measure the ROI of Print Advertising
Geofencing is defined as the creation of virtual boundaries around a physical area. In regards to marketing, geofencing refers to location-based advertising, where a user's location is recorded and advertisements are targeted to them based on an array of accumulated data, centered on the area in which they reside. Marketing professionals around the world are beginning to utilize this tool at a greater rate because of the enhanced efficiency it … [Read more...] about What is Geofencing and How Can I Use it to My Advantage?
Let's begin by stating the obvious: sales isn't an easy job. In the first place, salespeople are confronted by a host of challenges, everything from following down unqualified leads to positioning products above those of competitors to knowing what questions to ask and responding effectively to prospective customer objections. Second, salespeople too often get blamed for things that aren't their fault. Sometimes the blame comes from marketers … [Read more...] about What’s in Your Bag? 6 Essential Elements for Your Sales Toolkit
Social media platforms change and improve their features frequently. They make updates not only to provide more functionality for users but also to stay competitive with other platforms. This has been the case for Instagram, which has seen several changes within the past year. Instagram updates have given consumers and businesses added features that make them want to spend more time in the app. Here's a look at the most recent changes and how to … [Read more...] about How Instagram Has Changed in the Past Year And How to Use It Now