Denver, CO - May 12, 2020 — In wake of the COVID-19 pandemic, AdCellerant has shifted its tremendous resources to focus, almost exclusively, on helping small businesses make it through the economic downturn. AdCellerant’s core business model focuses on providing digital advertising solutions to small and medium-sized businesses through white-label channel sales partners. Brock Berry, AdCellerant’s CEO and co-founder explains, “Our partners and … [Read more...] about AdCellerant Finds Success in Shifting Strategy During COVID-19 Pandemic and Earns Award in Excellence for Customer Service.
Denver, CO—April 20, 2020— AdCellerant today announced it has been named a winner in the 2020 Excellence in Customer Service Award presented by Business Intelligence Group. AdCellerant’s award-winning Account Management team prides itself on responsiveness. For this 15-person-team, the average response time to a request from one of its 350+ partners is 30 minutes, compared to other industry benchmarks of 48 minutes. This is no easy feat since … [Read more...] about AdCellerant Wins 2020 Excellence in Customer Service Award
Digital marketing geofencing is when you limit who is shown your ad based on their physical location. This is incredibly useful for local businesses looking to attract only customers who are within their service range. The geofence uses IP address locations to identify internet users who are personally close enough to be local customers of your business. But geofencing isn't just helpful for targeting local online marketing. It can also help you … [Read more...] about How to Time Your Digital Ads Around Your Television and Newspaper Ads
LAS VEGAS, NEVADA – February 29, 2020 – AdCellerant was presented with a Gold Stevie® Award in the Account Management Team of the Year category in the 14th annual Stevie Awards for Sales & Customer Service. This is AdCellerant’s third year of being recognized as a best in class Sales & Customer Service team according to the Stevies. The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, … [Read more...] about ADCELLERANT WINS GOLD STEVIE® AWARD IN 2020 STEVIE AWARDS FOR SALES & CUSTOMER SERVICE
Consumer incentives offer benefits to buyers and are one of the leading methods that businesses use to boost sales. Some types of incentives are points-based reward systems, frequent-shopper discounts, rebates, or percentage-off deals. Businesses can use one reward system or combine incentives. Combining incentives offer a few advantages and disadvantages. Advantages of offering Different Incentives to Different Media Consumers Enticing … [Read more...] about Should You Offer Different Incentives to Different Media Consumers? How Different?
When you're running newspaper ads, there is often a question of which design to use and which of your various ad-design options will render the best results. Should you feature a smiling child or an elderly couple? Would red or blue work better? Would a slight change in your title or your call to action get better results? In the past, you could try alternating methods and counting up leads, but there's a better way. When you want to A/B test … [Read more...] about 3 Ways to Use Your Website to A/B Test Your Newspaper Ads
Denver, CO January 13th, 2020 — AdCellerant today announced it was included on Built In Colorado’s list of Best Places to Work in 2020. Companies are selected based on data submitted by companies and their employees. “We're thrilled to receive this recognition because we truly believe that one of the most important things we do is hire well. We hire brilliant, capable, and amazing people that drive the momentum we have at AdCellerant. They … [Read more...] about AdCellerant is Honored in Built In Colorado’s Prestigious Best Places to Work List in 2020
Ever give a presentation—one you stayed up half the night to get right, one with persuasive data, compelling visuals, the works? Ever had diametrically opposite reactions to that kind of presentation? You know the drill: one person comes up to you, "Wow, great presentation! Never thought I'd get the algorithm thing, but those charts made it easy;" another comes up to you, "Sorry, didn't get it. I mean, what's with all the charts?" PEOPLE … [Read more...] about What are “Learning Styles” And How Can You Leverage Them to Boost Your Digital Marketing Campaigns?
When you think "Coca Cola," you think red—not blue, or pink or maroon—but red. In fact, you think a red and white color palette and cursive font. Apple is, well, an apple—an apple with a bite in it. FedEx is red, purple, and white, always expressed as one word, and always with the "F" and the "E" in CAPS. But Coke isn't only red on its soda cans. It's red on social media. It's red on its website. It's red everywhere it appears. It's red … [Read more...] about 4 Strategies to Maintain Brand Consistency Across Digital and Traditional Marketing Channels
As technology continues to advance at a rapid rate, there have been plenty of changes in our day-to-day lives nearing the twentieth year of the twenty-first century. Much in the same way some people are letting go of their home-based landlines in favor of smartphones, traditional television viewing is transforming with the help of the internet and streaming services. For older generations, many of us recall only having a few relatively fuzzy … [Read more...] about 2020 and the State of Traditional Television