[vc_row][vc_column][vc_column_text]MicroProximity, often referred to as "GeoFencing" is the ability to target someone where they are. Look Back takes location based data and allows to target people based on where they have been, with options of a 1 month look back, 3 month, 6 month and annual. This is a great way to target the same target audience with greater scale and without time … [Read more...] about MicroProximity + Look Back
According to eMarketer, US programmatic marketing will exceed $20B in 2016, double 2014 levels. Programmatic spending accounts for 55% of the display ad market and has trajectory to surpass TV spend by 2018. However, programmatic has generally been lead by big, national brands. But it's small and mid-sized businesses (SMBs) that stand to gain the most from adding programmatic advertising to their marketing plans. What small companies can learn … [Read more...] about Why should our advertisers work with us?
Who are you? What does your executive profile say about you? Do you have an executive profile? If you do not ask these questions and define yourself, the Internet will do it for you. Every person I interview is subject to this algorithmic executive profile powered by Google. Everything we do today is catalogued, profiled and permanently imprinted on the web. As young professionals we are especially exposed. We spent our adolescent years … [Read more...] about Who are you? – Define Yourself
Do you know a Derailer? I’m not talking about the gear on your road bike that helps you move more easily up a hill or leverage your downward momentum on the backside of said hill. A Derailer is the person who inevitably only contributes when something is broke or why it will not work. A Derailer makes themselves known by taking a solutions oriented discussion down the dark path of unproductive. When a Derailer is in the open they pepper … [Read more...] about Be Solution Oriented