With Facebook, Google, Apple and Amazon in the news for surreptitiously using and selling their user’s data, we as digital marketers and consumers, may have become wary and concerned about how the data is being used. The 1st party data that is owned and harvested by local advertisers can be used to power their own direct marketing campaigns to customers they already know. I am going to discuss some digital marketing tactics that can be achieved … [Read more...] about How Advertisers Can Leverage 1st Party Data and Digital Marketing Services to Grow their Clientele.
“What are you doing to create targeted demand in the marketplace?” is a question I ask a lot of my clients. I think it is an important question to ask as a digital sales rep, and as a business owner because it can make you rethink your strategy. Last year, I had a meeting with a disgruntled prospective client, who specialized in dental implants. For anyone not familiar, dental implants are permanent replacement teeth. It is a very competitive … [Read more...] about Creating Targeted Demand in the Marketplace