If you follow us on social media, then you know that we are a dog-friendly office. Mostly because I handle our social postings and I have a soft spot for the dogs. So, I guess you can thank me for filling your newsfeeds with all the cuteness. Today, I decided to step away from my normal blog writing on seasonality and digital advertising to write about our adorable furry co-workers. As great as dog-friendly offices are, it can also … [Read more...] about A Workplace’s Best Friend – Why we Love our Dog-Friendly Office
As the lyrics to Alice Cooper’s “Schools Out” still lingers in the air, businesses are finalizing their back-to-class marketing plans. It won’t be long before back-to-school signs invade local stores, even though summer break has just begun. With back-to-school being the second biggest shopping season, combined with Amazon’s Prime Day in July, retailers are starting sooner with back-to-class sales. In 2018, 1 in 4 households participated in … [Read more...] about School may be out for Summer, but Back-to-Class Deals are Heating up
Memorial Day is around the corner, summer trips are being planned, and it is almost time to plant your garden and dive in to refreshing your landscape. The months leading up to summer open up many opportunities for businesses in industries related to home & garden, HVAC, travel, real estate, home improvement, and children’s activities and entertainment. With Memorial Day being the unofficial kickoff of summer and a huge sale weekend, how do … [Read more...] about Using Email for Last Minute Sales Push
If you live in a cold weather state like me, then you have been experiencing bouts of cold snowy weather followed by brief moments of warm weather that makes spring feel around the corner. While we wait for the birds to return north and buds to form on trees, it is time to start thinking about how to position your business for spring advertising and clientele. Seasonal Advertising for Baseball The end of March kicks off the MLB season with 162 … [Read more...] about Put a Little Spring in Your Marketing
The Christmas trees have been taken down, the decorations put away, and the new year has been rung in. We now shift focus from Christmas and other holiday gift buying to holidays that await us at the beginning of 2019. From football to hearts to shamrocks to college hoops, January through March brings on holidays that are full of fun times with friends and family. Super Bowl Advertising for SMBs When we think of Super Bowl advertising, we … [Read more...] about 2019 Holiday Advertising Ideas: Football, Hearts, Shamrocks, & Madness
It was not that long ago that Black Friday shopping meant setting your alarm clock to go off long before the sun rose so that you could be one of the first consumers in line to take advantage of the incredible bargains. With the increase in e-commerce, Black Friday shopping is no longer a one-day event. The additions of Small Business Saturday and Cyber Monday has turned Black Friday into a long weekend of sales with an increasing trend of … [Read more...] about Small Businesses Can Take on Box Stores During Black Friday Weekend
As the weather starts to cool and the air becomes crisp, we slowly start to turn our focus from summer fun activities, to my favorite season, autumn. Growing up in a small country town in Michigan, the fall always signified the start of school, harvest season, flannel shirts (before it was cool), and my favorite, going to a nearby apple orchard for apple picking, cider, and doughnuts. Once I started my career, fall took on a different meaning. My … [Read more...] about Seasonal Opportunities and Ideas
As the media landscape becomes more diversified and people are cutting the cord, over-the-top (OTT) services are on the rise. Currently 64% of households own a Connected TV (CTV) device and 22 million adults have canceled their cable and satellite TV. What does this mean for traditional broadcast advertisers? They now have another avenue to target potential consumers through OTT. First, let’s dive into what OTT is. Over-the-top or OTT … [Read more...] about Why Combine Traditional Broadcast Advertising with OTT Services?