Denver In 2014, women were 20% of executives, senior officers, and management in U.S. high-tech industries according to americanprogress.org As recently as 2016, 43% of the 150 highest-earning public companies in Silicon Valley had no female executive officers at all. AdCellerant is working to engage the female leaders of the future to make a call to action to change this statistic. In partnership with SheSays Denver, AdCellerant hosted … [Read more...] about Creating a Vision for the Future
AdCellerant Ranks No. 83 on the 2017 Inc. 5000 with Three-Year Sales Growth of 3,945% New York (August, 2018) – Inc. Magazine today ranked AdCellerant NO. 83 on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment-- its independent small and midsized businesses. Companies such … [Read more...] about AdCellerant Makes The Inc. 5000
AdCellerant Wins Gold for Customer Service in the American Business Awards DENVER, CO (May, 2018) – AdCellerant was named the winner of a Gold Stevie Award in the Customer Service category in The 16th Annual American Business Awards today. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations - public and private, for-profit and non-profit, … [Read more...] about AdCellerant Wins Gold for Customer Service in the American Business Awards
AdCellerant Wins Silver for Company of the Year DENVER, CO (May, 2018) – AdCellerant was named the winner of a Silver Stevie Award in the Company of the Year category in at The 16th Annual American Business Awards today. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations - public and private, for-profit and non-profit, large and … [Read more...] about AdCellerant Wins Silver for Company of The Year by the American Business Awards
What’s happening to the routine of watching TV? Maybe it’s my age finally showing but it seems like “back in the day” watching TV required a routine. There were 30-40 channels if you had “cable” or 4 channels that were accompanied by a piece of modern art called “rabbit ears.” You had to be in a specific place, at a specific time, in front of a large rectangular electronic device to catch your favorite program. TV content was the only thing I … [Read more...] about The NEW Matrix: Connected TV
Back To The Past If you were an advertiser, you would work with an agency, set a budget, and buy print space with an insertion order, sometimes placing advertisements based on intuition or “gut feeling.” For advertisers, this type of distribution model meant that the ad went out at exactly the same time (7am on Monday mornings) to anyone who picked up the newspaper. The effectiveness of ad spend ROI was difficult to track and knowing who … [Read more...] about What is programmatic?
Tell us about your role at AdCellerant I am a Programmatic Display Campaign manager. Basically, I can place an ad in front of someone on the internet based on their behaviors, demographic, interests, and more. What is your favorite campaign you have run and why? My favorite campaign to run was on our MMJ network. We had a Vape client who put a lot of trust in us to produce branding awareness and also ROI for their company. We were … [Read more...] about Interview With a Campaign Manager
The Northern Digital Awards 2018: The Shortlist DENVER, CO (December, 2017) – Entries were submitted by a wide variety of companies, organisations, institutions and agencies from across the North and include many of the UK’s and the region’s best-loved brands. In total, this year saw a marked increase in entries to almost 250, confirming its burgeoning reputation as the North’s leading event for the digital marketing industry. This year’s … [Read more...] about The Northern Digital Awards 2018: The Shortlist
This year’s Small Business Saturday is November 25, which is not to be confused with retailers’ Black Friday shopping or e-commerces’ Cyber Monday. American Express coined the term “Small Business Saturday” in an effort to support local businesses, an often overlooked sector of the economy. In fact, in 2011 the Senate unanimously passed a resolution in support of Small Business Saturday! (Americanexpress.com). So, how can SMBs use their … [Read more...] about How To Plan For a Successful Small Business Saturday
Search Engine Optimization (SEO): For some, this topic is a bit dated but always seems to find a way back into discussions dealing with digital marketing. Business owners and digital marketers have all had discussions with local media companies about their SEO solution—some have even hired them—leaving more of a question in their head about SEO’s importance than a solution to their website goals. This has been happening for years and we’ve … [Read more...] about SEO—A Long Term Solution for Digital Health?