Don’t leave home without it! Your cell phone, that is. Most make sure this essential item is with them at all times. If someone has forgotten or lost theirs, it is not unusual to see a post on social media saying they don’t have their phone and alternate instruction on how to contact them. Very few people go without a cell phone. Did you know that for the 99% of people that don’t leave home without it, Geo-Fencing can be the advertising tool to … [Read more...] about How can Geo-Fencing Increase Sales?
If you are familiar with marketing trends, chances are you’ve heard of native advertising. A new form of advertising that mixes content targeting with traditional ads. It’s important to know what native advertising is and if it’s going to work for your business and target audience. What Is Native Advertising? When you think of online ads, what is the first thing to come to your mind? Most likely banner ads. While most people on a site notice … [Read more...] about Native Advertising Gets the Job Done
The television industry has changed over the years, and continues to evolve. Decades ago, TV watched over the internet was regarded an impossibility. However, currently millions of people have abandoned traditional TV for internet-bound TV. The advent of the connected TV has affected the TV industry and other industries alike. Connected TV is the latest buzzword in the marketing world. Unfortunately, many people do not know what it is and how it … [Read more...] about How to Infuse Connected TV and OTT into your Digital Marketing Strategy
When it comes to marketing, there are a host of strategies you can leverage to drive more qualified leads and boost sales for your clients. Gathering location data is one of them. Every mobile phone and tablet has its own unique device ID to distinguish it from other devices in the world. This gives marketers the ability to monitor the location information for a mobile device and target customers or their devices based on where they’ve been, … [Read more...] about Device ID Targeting: What it is and why do you need it in your marketing strategy?
Setting up a marketing department within your enterprise may not be practical for various reasons, but it is still part of the requirements of any successful business operator. Opting for the services of a digital marketing partner is a wise idea if you do not have an in-house team to handle this vital task. You should also note that there are many digital marketing service providers out there who are willing to partner with your business and … [Read more...] about 7 Questions You Should Ask When Choosing A Digital Partner
Summer goes by fast! In the blink of an eye, it will be time for Back to School. While it’s still warm out, make sure your advertisers are taking advantage of key holidays like July 4th to connect with both their local market and those who are traveling to their city or state. The average cost of a barbecue alone means that many Americans are spending more than $50 just to grill out with friends and family members in the backyard. In 2017, … [Read more...] about Take Advantage of the Red, White and Blue