Organic Search represents over 70% of clicks on any search engine results page and only 6-7% of overall clicks that happen after page one. The key to relevancy in today’s digital marketplace is a slot on a search engine’s first page.
What is Search Engine Optimization (SEO)?
SEO stands for “search engine optimization,” which is the process of getting traffic from the “free,” “organic,” or “natural” search results within search engines. Google, Bing, Yahoo! and other search engines base their primary search results on a number of variables that determine the relevancy to the user’s search. The purpose of SEO is to ensure a site is aligned with these many variables, but more importantly, aligned in supporting users’ search experiences.