Programmatic Advertising

Digital media continues to become more fractured as more media types go digital, AdCellerant’s programmatic solutions unify the fractured marketplace into a single campaign, in a single user interface, making modern digital marketing easy.

What is Programmatic?

Programmatic Advertising with AdCellerant allows a media company and/or agency to reach their client’s ideal target market anywhere, at any time, on any device. Leveraging real time bidding in a live auction environment AdCellerant’s programmatic solution represents the most scalable audience solutions available in today’s world of programmatic advertising.

How do AdCellerant Partners leverage Programmatic?

Partners work with AdCellerant to solve three distinctive challenges. First, AdCellerant’s Partners are using programmatic to help local marketers save time and money by managing the greatly fragmented landscape of digital advertising through a single relationship. The simplicity of being able to source all of your programmatic tools through a single source, AdCellerant, allows the Partner and their clients to scale strategic, sophisticated, multi-platform campaigns with cross device and cross platform optimizations guaranteeing maximum results. Second, AdCellerant Partners are able to immediately increase their ability to solve client problems and increase revenue through AdCellerant’s turn key programmatic solutions. Finally, Partners are able to differentiate their solutions in a highly commoditized market by leveraging AdCellerant’s platform which offers the most advanced programmatic options available today.

What kind of targeting are marketers leveraging?

Programmatic advertising has nearly unlimited targeting options and AdCellerant’s programmatic platform has over 70 different 3rd party data sources providing 100,000’s of different ways to segment a marketer’s target audience. Most AdCellerant programmatic campaigns marry content targeting, structured data from 3rd party sources, 1st party data from the Partner, 1st party data from the advertiser, unstructured data from 3rd party sources, content targeting, and geo targeting. The marketer relies on AdCellerant’s award winning operations team and AdCellerant’s built in artificial intelligence to guarantee optimal campaign performance from the first impression.

Why is AdCellerant the best partner for Programmatic?

AdCellerant’s team of campaign managers are armed with the best tools, systems, and processes in the local programmatic advertising industry. Most Partners choose AdCellerant because of the focus on quality, execution, and technology.

Quality: AdCellerant’s programmatic solution guarantees 98%+ human traffic by using a blend of quality filters, focus on site quality, page position, time of day and more to guarantee the highest quality delivery available in local programmatic advertising. Using WhiteOps, Peer39, and a mixture of proprietary site lists the campaign management team is able to deliver on this high quality human audience.

  • Audience Quality: AdCellerant applies WhiteOps, Peer39, and Demand Side Platform measures to every programmatic campaign which eliminates robot traffic pre-bid protecting marketers from wasting their ad dollars on non-human users.
  • Site / Inventory Quality: AdCellerant focuses campaign delivery on the Quantcast top 5,000 websites protecting the advertiser’s brand and improving programmatic campaign performance. Based on running 10,000’s of local marketing campaigns, every programmatic campaign includes layers of black lists (sites that the AdCellerant campaign management team has blocked) and white lists (sites the AdCellerant campaign management team prefers based on performance) as an additional protective measure for the marketer.
  • Delivery Measures: AdCellerant’s campaign management team will day part the marketer’s programmatic campaign to only run between 5am and midnight and exclude targeting inventory that appears below the fold of the webpage. These two additional layers of protection make sure people see the ad and see it when they’re ready to make a purchasing decision.

Execution: Programmatic advertising requires constant monitoring, measurement, and optimization. Every campaign manager at AdCellerant is compensated based on the performance of the local marketer’s programmatic campaign. 2/3’s of the campaign manager’s compensation is based on achieving campaign objectives and meeting company key performance indicators. The AdCellerant campaign management team leverage several proprietary systems to guarantee pacing, delivery, and actions on each programmatic campaign.

  • Pacing: AdCellerant’s proprietary pacing application provides campaign managers with real time stats for all of their campaigns at scale. They are able to see which campaigns are performing below expectations through a simple dashboard that highlights at risk campaigns, campaign segments, and more. The pacing application also identifies the best performing segments of the campaign so they can optimize towards these better performing segments quickly.
  • Delivery: AdCellerant delivers completely on 99% of campaigns every month and has been consistently in this 99% range because of the pacing tools, artificial intelligence, and the team’s access to real time trading insights from reports.marketing. By using best in class technology and sophisticated algorithms AdCellerant’s team boasts it’s award winning execution as the best in the industry 2 years running.
  • Customer Service: Every programmatic campaign is tied to a unique campaign ID. Each campaign ID is monitored 24 hours a day, 7 days a week. These campaigns are monitored for response times, campaigns starting, campaigns ending, and more. AdCellerant’s team of campaign management team process 1,000’s of campaigns every month and are able to boast ticket reply times that are less than 6 hours on average and about 4x’s faster than the industry average. You will feel like you are their only customer when you work with the AdCellerant campaign management team.
  • Performance Guarantee: Every standard programmatic advertising campaign comes with a performance guarantee of .1% Click Through Rate which is almost 2x’s the national average. AdCellerant is so confident in every measure taken while running the campaign the click engagement is guaranteed. If the campaign doesn’t have a natural click through rate of .1% then it will be extended in real time to include additional impressions so no matter what happens the campaign meets the click engagement objective.

Technology: AdCellerant uses The Trade Desk as it’s primary Demand Side Platform. The Trade Desk has been consistently rated the top DSP by many different industry measurements and is considered one of the best platforms for guaranteeing high quality traffic and execution. AdCellerant’s development team have built many different tools and applications that sit on top of The Trade Desk to optimize their platform for scaling hyper local marketing campaigns. Using best in class technology and sparing no expense in developing against that technology has been a priority for AdCellerant since day one.

Learn more about how you, your company, and your clients can scale high quality digital marketing solutions without the challenge of building it yourself.

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