With AdCellerant’s Over-The-Top TV Advertising a company can reach cord-cutting TV viewers that are not available with traditional TV commercials and those streaming content via personal devices.
What is Over-The-Top TV?
Over-the-top (OTT) is the combination of ConnectedTV and Full Episode Player (FEP) streaming or on-demand inventory. Connected TV is made up of streaming or on-demand content served by a variety of content providers via a CTV device (dongle, puck, or SmartTV) to a big screen. Full Episode Player (FEP) consists of streaming or on-demand content served by a variety of content providers served to a desktop, mobile, or tablet device. This means a commercial can be served across ALL DEVICES, including the big screen.