Location based targeting is evolving rapidly, making real time messaging more powerful than ever.
What is Geo-Fencing / Micro-Proximity?
Geo-Fencing and Micro-Proximity targets people based on their current actual physical location. If a marketer wants to reach anyone walking the floor of their biggest competitors in real time, now they can with Micro-Proximity. Marketers identify specific commercial locations where their ideal target audience is located. These locations are mapped and turned into targetable data segments. These data segments are used to target a programmatic advertising campaign across thousands of apps in real time.