IP Targeting is simply reaching people at an address level. Direct Mail has always been the preferred way of reaching specific list oriented audiences, IP targeting allows a marketer to extend the reach, impact, and ROI of their address based marketing.
What is IP Targeting?
IP Targeting is a cookie free way of reaching a consumer by matching their physical address with an IP address. The proprietary matching of a physical address to an IP address allows a marketer to reach a target audience on a one-to-one basis. This one-to-one matching gives the marketer a unqiue ability to monitor sales, return on ad spend, and more by matching those who were targeted with those who made actual purchases. With IP Targeting we can confidently say a marketing investment delivered a specific return.
How do AdCellerant Partners leverage IP Targeting?
AdCellerant Partners are working with local marketers taking their internal marketing lists and making them targetable online. If the marketer knows everyone who has purchased in the last 5 years, as an example, IP targeting allows that marketer to create their own 1st party data segment from that list and reach their own customers in a unique, differentiated way.
What kind of targeting are marketers leveraging?
IP Targeting is a creative way of leveraging data that is unique to an individual business. Companies use historic purchasing information, acquisition lists, new mover addresses, voter registration data, and more to create unique IP Targeting data segments reaching audiences on demand.
Why is AdCellerant the best partner for IP Targeting?
AdCellerant offers the highest quality address matching to an IP address in the industry partnering with data providers to achieve scale for small marketers. AdCellerant’s dominant buying power allows Partners to offer a retail friendly rate for one of the most expensive and advanced forms of online marketing.
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