IP Targeting reaches people at an address level. Direct Mail has always been the preferred way of reaching specific list-oriented audiences. IP targeting allows a marketer to extend the reach, impact, and ROI of their address based marketing.
What is IP Targeting?
IP Targeting is a cookie-free way of reaching a consumer by matching their physical address with an IP address. The proprietary matching of a physical address to an IP address allows a marketer to reach a target audience on a one-to-one basis. This one-to-one matching gives the marketer a unique ability to monitor sales, return on ad spend, and more by matching those who were targeted with those who made actual purchases. With IP Targeting, we can confidently say a marketing investment delivered a specific return.