People check their email an average of 15x’s every day and as a result Email Marketing is still the number one direct response marketing vehicle online. Campaign’s are incomplete without an email component.
What is Programmatic Email?
AdCellerant’s Programmatic Email Marketing product targets consumers based on shopping interest, demographics, psychographics, purchasing history, location, interest, and more. A marketer can reach their specific target market by leveraging AdCellerant’s Email Marketing solution the same way that have used acquisition direct mail in the past.
How do AdCellerant Partners leverage Programmatic Email?
AdCellerant Partners use Programmatic Email Marketing the same way they have offered, leveraged, and sold direct mail in the past. They start by understanding the ideal target market for their own campaign or a client’s campaign. They work with an AdCellerant team member or use AdCellerant’s recommendation engine Proposals.Marketing to research the availability, scale, and cost of reaching the ideal target. With this information they decide on a volume target and frequency for their email campaign, distribute, and follow up on those emails. Many are also using address information from the email campaign to match back to client sales data confirming ROI and justifying extension to great volume levels and frequency in the future.
What kind of targeting are marketers leveraging?
Most campaigns are targeted specifically based on the marketers goals and objectives. The first step is understanding what the consumer profile is for the specific product or service. Based on this information targets are selected, married, and leveraged to reach these ideal consumers. Some of these include demographic data such as household income, age, gender, presence of kids, etc. Other campaigns leverage demographic data as well as consumer shopping information, interests, purchasing history, and much more.
Why is AdCellerant the best partner for Programmatic Email?
AdCellerant leverages high quality data, accessing 200,000,000 double opt-in email addresses, and deep technical solutions that guarantee better delivery to target consumers email boxes. It’s AdCellerant’s focus on technology and quality that separates this email solution from others. AdCellerant’s focus on quality delivers an average of 12-15% open rates and 1-3% click through rates. With 100’s of case studies there is almost no situation our team hasn’t already encountered and been able to deliver success through Programmatic Email Marketing.
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