The television industry has changed over the years, and continues to evolve. Decades ago, TV watched over the internet was regarded an impossibility. However, currently millions of people have abandoned traditional TV for internet-bound TV. The advent of the connected TV has affected the TV industry and other industries alike. Connected TV is the latest buzzword in the marketing world. Unfortunately, many people do not know what it is and how it … [Read more...] about How to Infuse Connected TV and OTT into your Digital Marketing Strategy
Archives for April 2019
When it comes to marketing, there are a host of strategies you can leverage to drive more qualified leads and boost sales for your clients. Gathering location data is one of them. Every mobile phone and tablet has its own unique device ID to distinguish it from other devices in the world. This gives marketers the ability to monitor the location information for a mobile device and target customers or their devices based on where they’ve been, … [Read more...] about Device ID Targeting: What it is and why do you need it in your marketing strategy?
In the past three years, I have come to realize what enables me to be successful in the eternal quest to raise revenue. A kick-ass attitude is the #1 component to leaving the office with a sense of accomplishment and empowerment within the workplace. It may seem like a fairly played out cliché of hearing the “Work Hard, Play Hard” company environment, but it is a monumental motivator in my opinion. Looking at team morale from the standpoint of … [Read more...] about The Importance of Yo-yos and Tricycles in the Workplace