With Facebook, Google, Apple and Amazon in the news for surreptitiously using and selling their user’s data, we as digital marketers and consumers, may have become wary and concerned about how the data is being used. The 1st party data that is owned and harvested by local advertisers can be used to power their own direct marketing campaigns to customers they already know. I am going to discuss some digital marketing tactics that can be achieved … [Read more...] about How Advertisers Can Leverage 1st Party Data and Digital Marketing Services to Grow their Clientele.
Archives for March 2019
Yup. It’s another one. A heartfelt guide on how to prospect new clients and manage those whose primary role it is to bring in new business for your company. I mean, how many more articles can you read about this same topic? You probably have a better chance of discovering a groundbreaking prospecting strategy by gulping down a shot of nyquil and dreaming for a few hours than you would reading an article in a familiar magazine you pick up at the … [Read more...] about Prospecting, Process, and Nyquil
If you live in a cold weather state like me, then you have been experiencing bouts of cold snowy weather followed by brief moments of warm weather that makes spring feel around the corner. While we wait for the birds to return north and buds to form on trees, it is time to start thinking about how to position your business for spring advertising and clientele. Seasonal Advertising for Baseball The end of March kicks off the MLB season with 162 … [Read more...] about Put a Little Spring in Your Marketing