As the media landscape becomes more diversified and people are cutting the cord, over-the-top (OTT) services are on the rise. Currently 64% of households own a Connected TV (CTV) device and 22 million adults have canceled their cable and satellite TV. What does this mean for traditional broadcast advertisers? They now have another avenue to target potential consumers through OTT. First, let’s dive into what OTT is. Over-the-top or OTT … [Read more...] about Why Combine Traditional Broadcast Advertising with OTT Services?