Summer goes by fast! In the blink of an eye, it will be time for Back to School. While it’s still warm out, make sure your advertisers are taking advantage of key holidays like July 4th to connect with both their local market and those who are traveling to their city or state.
The average cost of a barbecue alone means that many Americans are spending more than $50 just to grill out with friends and family members in the backyard.
In 2017, it was estimated that Americans would spend more than $7 billion on cookouts, decorations, and more patriotically-themed items, including:
- $1 billion on beer
- $800 million on fireworks
- $388 million on hamburger patties (with another $133 million spent on buns)
- $568 million on wine
This does not include the cost of travel (84% of holiday travelers are driving to their destinations, according to a study by WalletHub), merchandise, and more. Your advertisers don’t want to miss out on those opportunities! Check out the ideas and suggestions below, or forward to your advertisers to help them take advantage of the upcoming holiday weekend.
Take Advantage of the Red, White, and Blue
During the days surrounding July 4th, customers are more patriotic than ever. Not only are they heading out to see the fireworks and checking out great local events, they’re buying patriotically-themed merchandise to show their support for the Red, White, and Blue. Consumers are primed for action when they notice those three important colors shared together, so make sure that you’re taking advantage of that opportunity by using appropriately-colored advertisements that highlight patriotism, independence, and other key July 4th themes. This theme can improve recognition of your brand and increase the odds that future customers will be able to more easily remember your business when they’re looking for similar services next year.
Include a Unique Call to Action
What makes your ad different from all the others out there? A unique call to action, including free offers or great gifts with purchase or for booking a service, can help your ad campaign stand out from the crowd. Offering something that your competitors aren’t is a great way to be sure that you’re connecting with as many customers as possible. Customers are more likely to check out your website when you’re providing them with an offer that they can’t refuse.
Try a Seasonal Approach
Your PPC campaigns and AdWords are an excellent place to include your seasonal flair. Make sure that you’re including seasonal keywords in your efforts. For example, you might offer July 4th weekend pricing for a getaway or include the activities that your business is sponsoring over the holiday. Don’t miss out on traffic that comes your way through seasonal keywords. Take the time to consider what services your customers might need in order to make the most of the holiday, whether it’s an oil change before they travel to visit with friends and loved ones, a patriotic-themed item that will help them celebrate the holiday, deals on meals, places to stay, and more. Then, make sure that you highlight those items in your ad campaigns over this important American holiday.
July 4th is a great money-earner for many businesses–and you don’t want to be the one missing out. By shaping your ad campaigns around the holiday weekend, you’ll ensure that your advertisers miss nothing as people head out for vacation, visit loved ones, and celebrate America.