I am a Programmatic Display Campaign manager. Basically, I can place an ad in front of someone on the internet based on their behaviors, demographic, interests, and more.
What is your favorite campaign you have run and why?
My favorite campaign to run was on our MMJ network. We had a Vape client who put a lot of trust in us to produce branding awareness and also ROI for their company. We were able to attribute over 2500 confirmed purchases from their e-commerce because of the 2-month campaign we ran! We knocked it out of the park and it really helped pave the way for the rest of our MMJ network campaigns and capabilities.
What is something every campaign should include and why?
Conversion tracking!!! Even if it’s a branding campaign, we can see how users navigate an advertiser’s site and make educated speculations on how we can optimize and improve performance on any campaigns.
What do you see as an up and coming trend in advertising? How does AdCellerant prepare in this constantly evolving ad-tech world?
I see work environments becoming more fun and, in turn, more conducive for marketing companies to be more successful. The world will always need marketing and advertising, technologies will continue to evolve and get better, but the people who support these companies will be the ones who make all of that happen! The better they feel about their workplace, the better the work they will produce! AdCellerant is CONSTANTLY looking into new and innovative ways to be a step ahead of our competitors. They have a head start with the world-class Ops, Sales, and Executive team they hired!
Do you have any advice from the Ad Ops Nerd Desk?
Don’t stop learning! Especially in this industry. Don’t stick to any old habits. Continue to work and engage with everyone you can to help broaden your own expertise. Don’t hold yourself back!!
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