We’re starting a new series on the AdCellerant blog: “Way Back Wednesday: Campaigns That Worked.” This weekly installment will showcase AdCellerant case studies, each featuring a different business or client category. These useful tools will help you plan for the future and develop more effective campaigns.
This week, we are looking at politics. With Election Day growing near, and Super Tuesday right around the corner, we are sharing some success stories for candidates, ballot initiatives, and more. With over 6,000 seats up for election nationwide, in addition to countless ballot initiatives, digital advertising is poised to play a major role in Decision 2016.