Top

Beef Councils

THE CAMPAIGN | This campaign leveraged Native Advertising to brand to consumers. This technology allows us to develop highly-appealing creatives that match the look and feel of the site where the ads are being served, providing consumers a more quality interaction with the brand. In the case of this Beef Council, they paired mouthwatering imagery with unique recipe ideas to attract the interest of their audience.

THE TAKEAWAY | Native Advertising is a fantastic tool for overall branding and awareness, and it should be used in conjunction with relevant content such as blogs, recipes, product galleries or user-drive content. A new take on a traditional marketing tactic (advertorial), Native proves consumers are more likely to engage when they’re served relevant and engaging material.

Overview

THE INDUSTRY | State Division of the Federation of State Beef Councils.

THE GOAL | Drive sales of beef products by branding seasonal recipes where beef was the main ingredient.

THE CHALLENGE | The Beef Council wanted a way to drive more grocery sales of beef products, which had seen a decline recently compared to restaurant and catering business.

THE RESULTS | This campaign generated 5,575 total conversions, with over 600 conversions coming from the Recipes page alone. Additionally, we delivered over 1,000 post-impression conversions to the Beef Council’s website. This, in turn, helped boost beef sales in grocery stores around the state.

Home & Garden

THE CAMPAIGN | This is a MicroProximity + Look Back campaign targeting a sports and convention center. During and after a Home Expo, we pushed a marketing campaign for hot tub sales.

THE TAKEAWAY | The client’s primary concern was loss of sales from not participating in the Home Expo. By targeting these events via MicroProximity + 1 month look back we were able to reach the same clientele that attended the show plus additional people that fall within the client’s demographic at other events. By receiving 7 orders for hot tubs from this campaign they exceeded their goals and had exceptional ROI.

Overview

THE INDUSTRY | Home & Garden – Pools, Hot Tubs & Spas

THE GOAL | Generate orders for hot tubs and spas to recoup losses from not attending the Home & Garden Expo.

THE CHALLENGE | Using MicroProximity + Look Back to target the right clientele interested in hot tubs and spas.

THE RESULTS | 56,000 impressions delivered & 86 click for a .15% CTR. They have also received 7 orders for new hot tubs and strong call volume throughout the campaign.

Home Remodeling

Overview

THE INDUSTRY | Home Remodeling

THE GOAL | To drive consumer phone numbers from consumers interested in window and door replacement.

THE CHALLENGE | Maximize the limited budget in a very competitive home remodeling industry saturated with competitors.

THE RESULTS | “I’M SEEING A SIGNIFICANT UPTICK IN BUSINESS THIS YEAR….I ATTRIBUTE ALL OF OUR NEW BUSINESS GROWTH TO THE PPC CAMPAIGN THAT YOU ARE MANAGING.” JOHN L., OWNER