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Solving Reach Problems through Strategic Geographic Expansion: Application of Tobler’s Law to Programmatic Optimization Strategies Accurate impression forecasts have long been the unicorn of the programmatic universe. Even the most sophisticated forecasting tools yield avails that need to be passed through additional buffers to provide realistic expectations on a proposal. This is especially true when the geographic target is smaller than a DMA. AdOps teams work with their sales counterparts to establish what those buffers should be based on...

As I reflect on 2016 and prepare for 2017 I am bullish for the industries I love (Media, AdTech and Digital Marketing). As a “numbers person” I tend to rely heavily on facts and let those facts guide my instincts. Here are the facts I’m focused on to drive my business this year. 2016 in Review – These stats guide my thinking as I reflect on 2016 and aim for a successful 2017. It’s the Gretzky mantra of...

DENVER, Colorado (October 7, 2016) - AdCellerant, LLC today announced they have been nominated for Street Fight’s Local Visionary Award in the Best New Product category. The nomination places them among the 3 top innovative companies out of over 175 nominations. The youngest company nominated in their category, at just under 3 years old and with 25 employees, AdCellerant is creating and innovating with incredible speed. The product has a simple purpose--revolutionize the current digital marketplace that...

AdCellerant is proud to announce that we have earned the new Google Premier Partner badge! The Premier Partner badge distinguishes top agencies with a strong track record managing large volumes of Adwords accounts across multiple industries while focusing on client growth. How does Google select a Premier Partner? Google looks at a number of factors such as campaign implementation in accordance with Google best practices, client growth in each specialization, and client retention before granting a specialization. What are...

According to eMarketer, US programmatic marketing will exceed $20B in 2016, double 2014 levels. Programmatic spending accounts for 55% of the display ad market and has trajectory to surpass TV spend by 2018. However, programmatic has generally been lead by big, national brands. But it's small and mid-sized businesses (SMBs) that stand to gain the most from adding programmatic advertising to their marketing plans. What small companies can learn from "Big Data" derived from running programmatic campaigns...

“What are you doing to create targeted demand in the marketplace?” is a question I ask a lot of my clients. I think it is an important question to ask as a digital sales rep, and as a business owner because it can make you rethink your strategy. Last year, I had a meeting with a disgruntled prospective client, who specialized in dental implants. For anyone not familiar, dental implants are permanent replacement teeth. It is a...

Mobile in-app advertising has seen some major changes over the last 12 months. Data providers have developed more robust device graphs and browsing habits have continued their volume shift to mobile.

We have partnered with our display DSP to provide scalable Behavioral Targeting using 3rd-party Device ID-based segments. There are number of ways Device ID-based segments get created – from mobile audience segments that reach audiences who’ve frequently visited physical locations including dining, retail and travel establishments, to audiences based on the types of mobile apps installed on a user’s smartphone.

Chris Christopulos, AdCellerant CFOToday we’re happy to announce Christopher G. Christopulos is joining the company as our new Chief Financial Officer (CFO). Christopulos joins AdCellerant from AdTaxi Networks, where he was the Vice President of Finance. Christopulos brings with him an extensive background in corporate finance, financial planning and analysis, strategic planning and risk management, along with a deep appreciation for AdCellerant and its unique position to gain market share.

“I couldn’t be more thrilled to welcome Chris to AdCellerant, where he will undoubtedly make an immediate impact as we prepare for substantial growth in 2016,” said Brock Berry, founder and CEO of AdCellerant. “I am particularly impressed with Chris’ ability to lead a financial function in a complex business, while maintaining focus on serving for the company’s customers. I believe Chris helps position AdCellerant to fulfill the potential we believe it has.”

“I can’t imagine a more exciting time to join AdCellerant”, Christopulos said. “AdCellerant is getting ready to change the landscape of digital marketing with the proprietary software they have been building, and its nearly ready to launch. I am thrilled to have been brought on at such an exciting time. Brock Berry, Shelby Carlson and John Chamberlin have done a fantastic job getting the company to where it’s at, and I hope I can help keep the momentum going.”

Christopulos brings with him nearly a decade of financial experience, and helped build AdTaxi Networks to be the digital brand of Digital First Media – one of the largest newspaper companies in the United States. He will report directly to the CEO.

Press Release & More Information

 

This Friday, January 22, AdCellerant’s CEO Brock Berry will be presenting Making Programmatic Unproblematic at the Association of Alternative Newsmedia’s 2016 conference in San Francisco. Brock’s presentation will give a general overview of the nature of programmatic advertising, as well as provide real-world examples of advertiser success. For those of you who can’t make the trek out to San Francisco to see Brock present, we’re giving you early access to his presentation!

Find out how to make programmatic advertising unproblematic for advertisers!