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Conversion metrics can provide a significant insight into how a campaign performed. These metrics allow one to see how the consumer interacted with the ad, landing page and website. Marketing campaigns typically have a specific goal; whether it be branding, form fills, sales, etc. Tracking the proper conversions can speak greatly to the overall performance of a campaign. There are a few steps to make sure a campaign is set up correctly from the beginning....

It’s the age-old question - what came first, the chicken or the egg? One cannot exist without the other. This same theory can be said about sales and operations in advertising. To stick with the food analogy, the advertising sales team is the server taking your order at a restaurant and delivering delicious food to your table. On the other hand, behind the scenes, you have the advertising operations team, the chef in that same restaurant...

MicroProximity, often referred to as "GeoFencing" is the ability to target someone where they are. Look Back takes location based data and allows to target people based on where they have been, with options of a 1 month look back, 3 month, 6 month and annual. This is a great way to target the same target audience with greater scale and without time sensitivity....

When it comes to MicroProximity, aka Geo Fencing, reach tends be the biggest issue. It is extremely, if not impossible, to predict how many people are going to be in a location in the future. So, creating an accurate forecast is difficult. However, there are great ways to combat this. First, we’d recommend thinking about who the client is trying to target. A campaign came through for a car dealer. They wanted to target their own dealership....

Solving Reach Problems through Strategic Geographic Expansion: Application of Tobler’s Law to Programmatic Optimization Strategies Accurate impression forecasts have long been the unicorn of the programmatic universe. Even the most sophisticated forecasting tools yield avails that need to be passed through additional buffers to provide realistic expectations on a proposal. This is especially true when the geographic target is smaller than a DMA. AdOps teams work with their sales counterparts to establish what those buffers should be based on...

As I reflect on 2016 and prepare for 2017 I am bullish for the industries I love (Media, AdTech and Digital Marketing). As a “numbers person” I tend to rely heavily on facts and let those facts guide my instincts. Here are the facts I’m focused on to drive my business this year. 2016 in Review – These stats guide my thinking as I reflect on 2016 and aim for a successful 2017. It’s the Gretzky mantra of...

DENVER, Colorado (October 7, 2016) - AdCellerant, LLC today announced they have been nominated for Street Fight’s Local Visionary Award in the Best New Product category. The nomination places them among the 3 top innovative companies out of over 175 nominations. The youngest company nominated in their category, at just under 3 years old and with 25 employees, AdCellerant is creating and innovating with incredible speed. The product has a simple purpose--revolutionize the current digital marketplace that...