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MicroProximity, often referred to as "GeoFencing" is the ability to target someone where they are. Look Back takes location based data and allows to target people based on where they have been, with options of a 1 month look back, 3 month, 6 month and annual. This is a great way to target the same target audience with greater scale and without time sensitivity....

When it comes to MicroProximity, aka Geo Fencing, reach tends be the biggest issue. It is extremely, if not impossible, to predict how many people are going to be in a location in the future. So, creating an accurate forecast is difficult. However, there are great ways to combat this. First, we’d recommend thinking about who the client is trying to target. A campaign came through for a car dealer. They wanted to target their own dealership....

Solving Reach Problems through Strategic Geographic Expansion: Application of Tobler’s Law to Programmatic Optimization Strategies Accurate impression forecasts have long been the unicorn of the programmatic universe. Even the most sophisticated forecasting tools yield avails that need to be passed through additional buffers to provide realistic expectations on a proposal. This is especially true when the geographic target is smaller than a DMA. AdOps teams work with their sales counterparts to establish what those buffers should be based on...

As I reflect on 2016 and prepare for 2017 I am bullish for the industries I love (Media, AdTech and Digital Marketing). As a “numbers person” I tend to rely heavily on facts and let those facts guide my instincts. Here are the facts I’m focused on to drive my business this year. 2016 in Review – These stats guide my thinking as I reflect on 2016 and aim for a successful 2017. It’s the Gretzky mantra of...

DENVER, Colorado (October 7, 2016) - AdCellerant, LLC today announced they have been nominated for Street Fight’s Local Visionary Award in the Best New Product category. The nomination places them among the 3 top innovative companies out of over 175 nominations. The youngest company nominated in their category, at just under 3 years old and with 25 employees, AdCellerant is creating and innovating with incredible speed. The product has a simple purpose--revolutionize the current digital marketplace that...

AdCellerant is proud to announce that we have earned the new Google Premier Partner badge! The Premier Partner badge distinguishes top agencies with a strong track record managing large volumes of Adwords accounts across multiple industries while focusing on client growth. How does Google select a Premier Partner? Google looks at a number of factors such as campaign implementation in accordance with Google best practices, client growth in each specialization, and client retention before granting a specialization. What are...

According to eMarketer, US programmatic marketing will exceed $20B in 2016, double 2014 levels. Programmatic spending accounts for 55% of the display ad market and has trajectory to surpass TV spend by 2018. However, programmatic has generally been lead by big, national brands. But it's small and mid-sized businesses (SMBs) that stand to gain the most from adding programmatic advertising to their marketing plans. What small companies can learn from "Big Data" derived from running programmatic campaigns...

“What are you doing to create targeted demand in the marketplace?” is a question I ask a lot of my clients. I think it is an important question to ask as a digital sales rep, and as a business owner because it can make you rethink your strategy. Last year, I had a meeting with a disgruntled prospective client, who specialized in dental implants. For anyone not familiar, dental implants are permanent replacement teeth. It is a...

Mobile in-app advertising has seen some major changes over the last 12 months. Data providers have developed more robust device graphs and browsing habits have continued their volume shift to mobile.

We have partnered with our display DSP to provide scalable Behavioral Targeting using 3rd-party Device ID-based segments. There are number of ways Device ID-based segments get created – from mobile audience segments that reach audiences who’ve frequently visited physical locations including dining, retail and travel establishments, to audiences based on the types of mobile apps installed on a user’s smartphone.